GAME JOBS
Latest Blogs
spacer View All     Post     RSS spacer
 
April 18, 2014
 
Design Precepts
 
An Algorithm for Discovering "Hidden Gems" [1]
 
Cult County Kickstarter: Funded Success or Public Failure? [8]
 
Can we learn anything from strange old adventure games? [1]
 
The Collectables monetization analysis [2]
spacer
Latest Jobs
spacer View All     Post a Job     RSS spacer
 
April 18, 2014
 
Owlient
English speaking Community Manager m/f
 
Sucker Punch Productions
Director of Engineering
 
Gameloft
Lead UI Designer
 
Gearbox Software
Graphics Programmer
 
WildTangent
Game Producer
 
SOAR Inc.
Unity 3D MiniGame Programmer (and Designer)
spacer
About
spacer Editor-In-Chief:
Kris Graft
Blog Director:
Christian Nutt
Senior Contributing Editor:
Brandon Sheffield
News Editors:
Mike Rose, Kris Ligman
Editors-At-Large:
Leigh Alexander, Chris Morris
Advertising:
Jennifer Sulik
Recruitment:
Gina Gross
Education:
Gillian Crowley
 
Contact Gamasutra
 
Report a Problem
 
Submit News
 
Comment Guidelines
 
Blogging Guidelines
Sponsor
About
spacer If you enjoy reading this site, you might also want to check out these UBM TechWeb sites:

Game Career Guide (for student game developers.)

Indie Games (for independent game players/developers.)
Press Releases

  VIDEO GAMES IN EUROPE - CONSUMER STUDY
  Share on Twitter Share on Facebook RSS
 
 
12/13/2012
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

The Interactive Software Federation of Europe (ISFE), representing the European video games industry, has published a new report containing detailed consumer information about gaming habits, broader media interests, online gameplay, gaming in a family context and the PEGI age rating system. Nearly 15,000 online respondents from 16 European countries completed the survey.

In respect of the UK, the study’s key headlines note:

·  Incidence of gaming amongst the online population is 40%

·             43% of parents play games with their children

·             The majority of children (aged 6-15) are buying or receiving games

·             Half of the online population recognises PEGI age rating symbols

·             30% of the online population are very or fairly interested in gaming

The full report and 16 individual country reports can be accessed at:   http://www.isfe.eu/videogames-europe-2012-consumer-study

Simon Little, Managing Director of ISFE said: " We are delighted to see gamers represented so broadly across the European population. It shows beyond doubt that gaming has taken its place as an established form of entertainment, having become so easily accessible on so many platforms and devices over the last few years. It is great to see that 1 in 2 people in Europe recognise the PEGI age labels and that nearly everyone finds them clear and useful. This provides the necessary impetus to educate the parents that are not yet aware of them."

Laurie Hall, Director General of the VSC said: “This is a comprehensive study that clearly indicates how gaming has progressed to become a major form of entertainment in its own right.  From a ratings perspective it is gratifying to see that 51% of respondents recognize the PEGI ratings symbols with 86% finding the symbols clear and understandable whilst 89% find them useful.

In addition, it is also interesting to note that  66% of the respondents agree that PEGI ratings should also apply to app and social networking games.

The study also dispels the myth that video gaming is predominantly a solitary and obsessive pastime played by isolated teenagers who have no other interests.”

Ends

 

 
   
   
UBM Tech