[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
Hamburg, 3 December 2012: GAN Game Ad Net GmbH, specialist for
advertising and media services in games, has enlisted Hamburg-based
agency Quinke Networks to handle its public relations activities.
GAN offers advertisers a diverse range of solutions for casual,
browser or social games, from display advertising, to high-quality
embedded video content, to in-game or integration ads. As the
leading advertising sales house in the games industry with a
portfolio that includes a multitude of AGOF-licensed online games
and game portals, GAN reaches more than 10 million active users per
month in Germany and more than 50 million users internationally.
Publishers can rely on GAN as a competent partner for the
monetization of non-paying users and optimal integration of
advertising space in games.
Since 2007, GAN Game Ad Net has combined a fervent commitment to
the games industry with extensive expertise in online marketing and
advertising. GAN is the prime partner for advertisers and game
publishers alike, acting as a facilitator to achieve precisely
tailored advertising solutions.
“More than ever, advertisers and publishers are facing
formidable new challenges. Backed by our years of experience, we
offer advertisers optimally targeted ad campaigns with exceptional
contact quality, while we help publishers to monetize non-paying
players,” as Daniel Siegmund, founder and managing director
of GAN Game Ad Net explains. “Therefore, it is essential for
us to be working with an agency that is thoroughly familiar with
the market environment. We look forward to collaborating with
Quinke Networks.”
More information on GAN’s offers for advertisers and
publishers is provided on
www.gan-online.com.
About GAN Game Ad Net GmbH
GAN Game Ad Net GmbH is an advertising sales house with a
specialized portfolio comprising the most popular casual, browser,
social and mobile games as well as gaming platforms, many of which
are AGOF-certified. GAN offers advertisers a wide range of highly
visible advertising solutions, ranging from display ads placed
directly in the game environment, to premium-quality VAST-standard
embedded video (video ads), to in-game solutions with authentic
integration of advertisements into the gameplay (integration ads).
As a partner for game developers and publishers, GAN unlocks
revenue potentials particularly among non-paying gamers and ensures
the effective commercialization of all types of available
advertising space. GAN provides advertising solutions in Germany,
Austria, Switzerland and other European countries, with a special
focus on emerging markets, such as Poland and Turkey. More
information is provided on
www.gan-online.com.
About Quinke Networks
Quinke Networks is Germany’s leading service agency for
the games industry. Quinke Networks provides single-source public
relations and marketing services, business development consulting
and recruitment support to games companies and related enterprises
establishing or expanding their business. The agency was founded by
Dipl.-Ing. Achim Quinke in Hamburg in July 2001. Quinke is also
known as the driving force behind the industry initiative,
“gamecity:Hamburg”, which has made Hamburg the prime
location among Germany’s game development hotbeds. Achim
Quinke has been the unsalaried head of gamecity:Hamburg since its
inception in 2003. More information on
www.quinke-networks.com.
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