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E3 Doubles Expo Pass Prices
E3 Doubles Expo Pass Prices
December 12, 2011 | By Frank Cifaldi

December 12, 2011 | By Frank Cifaldi
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    14 comments
More: Console/PC, Business/Marketing



Registration for the annual E3 video game industry expo in Los Angeles opened Monday, though registrants were surprised to see expo passes priced double what they were last year.

Three-day show floor Expo Passes are priced at $795 if registered before April 23, 2012, and are $995 afterward.

By comparison, prices during 2010 were $400 and $500, respectively.

As always, qualified industry professionals may register for a complimentary Industry Pass, though the dramatic price hike for Expo Passes may keep smaller developers and interested outsiders at bay.

E3 is an annual video game industry event that exhibits new products to analysts, reporters and industry professionals. It has been the premiere event for announcing major products and initiatives since its debut in 1995.

Registration is open now at the expo's website.


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Comments


Jen Bauer
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Ouch!

Camilo R
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Where does that money go?

Denis Nickoleff
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I guess PAX dev will become the new E3?

Freek Hoekstra
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they are shooting themseves in the foot yet again...

last time gamescon took over, this way they're just pushing people away...

overall this seems to be a very bad move...

Michael Hahn
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I thought this was the reason e3 was cancelled for those few years. Im gonna start an #occupye3 campaign for the industry professionals.

Kale Menges
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Just curious, but just how many game developers do these people think are in the 1%? Forget occupying it, let's just boycott it. PAX is cooler anyway...

james sadler
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Last year was my first time going to E3. My team hasn't released a game yet and we didn't have the documentation to get the Industry pass. I emailed them to ask about booth prices (if you think the passes are extremely priced find out how much booth prices are) and once I found out I told the guy that it was way too much for us, even though I was just inquiring for the future. He was able to give me comp. passes so we could check everything out. Like most conventions, if you look around hard enough someone will almost always have spare passes or free registration codes.



I don't think this is shooting them in the foot. They've really tried to make E3 more for developers, producers, publishers and media than consumers, so I think that putting a huge price tag on the passes is just to put a higher barrier of entry for those non-industry people. Personally I'd be happy not to have as many people there anyway as it was by far the most people packed of any convention I've ever been to, and I've been to Comicon many times.



I agree that PAX is way cooler. E3 is for the big boys to show off their stuff and insanely huge booths and PAX is more for the littler guys, even though some big boys have been coming, and both feel that way. E3 is all about glitz and glamor without really having any substance. Its really for the media and for each booth to out-do the next and whatnot. PAX is for the gamer and it comes across that way. We went to E3 to experience it as well as see if it would be a good idea to have a booth there. We agreed that as an indie it really wasn't worth it as all the attention goes to the big big boys. There's also that cost barrier too. They do have some smaller areas off of the show floor that are meant as mini booths, interview spaces, and whatnot, but I couldn't tell if those were for media/publishers only or if the public could go in.



The shwag is ok and we saw a lot of cool things and will probably go again this year (since we have the documentation now) but its not something I would go to if I had to pay for it.

Dave Smith
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how can they have the glitz and glamour and insanely huge booths if no one comes? they should have learned their lesson last time they shut everyone out of their event. the media isnt interested in a smaller convention. they should embrace what they are and stop trying to pretend they are some small industry insider event.

james sadler
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The glitz and glamor comes from the costs that the companies spend to be there, and it is flippin expensive, so they can show their wares off to the media and publishers and whatnot, not necessarily to the "public". One gets hat impression being their too. The boothies don't really want to talk to you unless you have a press badge. Whether or not they can exist without the paying public is a valid question, but the show is generally designed for the industry, so I can understand them not wanting as much of the "public" there.

Lyon Medina
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Personally I think this is getting ridiculous, businesses don't want to pay more and not only more, but for space that does not get the same attention as it use too. If you charge more, less people get into the event. So that means you getting less exposure, which mean your paying double to have less people there. Which is just dumb plainly put.



It boggles my mind when I think about it. There is no reason for such a crazy price increase when businesses already kind of second guessing themselves in the first place to go or not go. There needs to be a reality check somewhere along the way.



This is just gonna push other devopers to other convetions or events for their products.

Leo Gura
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Still cheaper than GDC. Let's complain about pricing on that instead.

Caleb Garner
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absolutely..

Dave Smith
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these guys seem dead set on keeping people away from their event.

Keith Moore
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Pricing seems a bit elitist, IMO--and GDC is in the same boat (though I enjoyed my experience last March, I didn't benefit in any substantial way to justify going year after year). The NAMM show doesn't charge anything (far as I know)...either you qualify to go or you don't. Why not try that model?


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