Social app and game monetization company Tapjoy has hired Jim Jones, formerly vice president at online corporation Yahoo!, as its new vice president and general manager of sales.
Tapjoy said in a statement that Jones' strong advertising and agency connections would aid the company in driving strategic partnerships.
Jones will be in charge of running Tapjoy's advertising operations, offering the company's mobile advertising solutions to clients that are looking to expand the reach of their products.
Along with his past work at Yahoo!, Jones has also held positions at CNET Networks as regional vice president, and Ziff-Davis Publishing as the southwest region sales director.
Jones said of the move, "Tapjoy has an excellent reputation as a pioneer in mobile advertising, and the company is uniquely positioned to provide brand advertisers with the ad products and solutions they need to capitalize on the growing mobile tsunami."
"I am thrilled to be joining such an innovative and high energy team, and I look forward to contributing to our success in this fast-moving market."
Jones follows a number of high-profile hires by Tapjoy this year. Former Veraz Networks CFO Al Woods joined the mobile ad network
back in July.
He was closely followed by industry veteran Larry Berkin in August
, and former Sony Computer Entertainment America SVP Peter Dille in September