Nielsen: Americans Average 13 Minutes Playing Video Games On TV Daily
A new Nielsen study of TV usage habits find American adults spend an average of 13 minutes a day using a TV to play video games, with average usage patterns differing slightly depending on race.
Nielsen's "State of the Media: U.S. TV Trends by Ethnicity" report
looked at the TV usage patterns for a sampling of Americans aged 18 to 49 last November.
African Americans spent slightly more time than other racial groups playing video games on a TV, averaging 16 minutes per day across the population.
Hispanics in Nielsen's study spent an average of 10 minutes a day playing video games, while Asians averaged just nine minutes. Whites matched the overall average with 13 minutes a day of TV game use.
Overall, video games made up just over 4 percent of the 5 hours and 11 minutes of average total TV time spent daily by Americans.
Time spent playing games on TV paled in comparison to the more than four hours the average American spends watching live TV daily, but was comparable to the 15 minutes of average daily DVD playback.
An Nielsen study from last June
found that a full 10 percent of American's online time was spent playing games.