Dubbed "Indiependence Day," it sports a slick site where buyers can purchase an array of games ranging from Axiom Verge (which Adelman promoted) to World of Goo, And Yet it Moves, Bit.Trip Runner 2, and many others.
Under a header that claims "the average indie developer makes less than $12,000 per year," linking to our own Salary Survey data, the site delivers this message:
"There are more games coming out than ever before, and games only seem to sell when they’re on sale. Players have been conditioned, through bundles and mega-sales, not to pay full price... if the dynamics of the industry don’t change, indie games will become an unsustainable model. ... To bring some awareness of this to players, a group of indies have decided to come together on July 4 (Indiependence Day) and NOT put our games on sale."
Discoverability and bundling have been major (and often, related) issues indie developers of late. For some thoughts on bundling, we'd encourage you to read indie dev Robert Fearon's blog. Meanwhile, new services like Product Hunt hope to help connect players to games.