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Sony: Nearly half of all PS4 owners did not own a PS3
Sony: Nearly half of all PS4 owners did not own a PS3
June 13, 2014 | By Mike Rose

June 13, 2014 | By Mike Rose
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    6 comments
More: Console/PC, Business/Marketing



Newsbrief: Sony claims that nearly a third of people who own a PlayStation 4 did not own a PS3, but rather, came from owning an Xbox 360 or a Nintendo Wii.

PlayStation VP of marketing John Koller told Kotaku that, according to a research study carried out recently, 31 percent of PS4 owners are new to the PlayStation brand.

And he claims that 17 percent of people who own a PlayStation 4 did not own a console last generation. In other words, nearly half of all PS4 owners did not own a PlayStation 3.


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Comments


Ujn Hunter
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Makes sense... even though I do own a PS3, it wasn't until years after it came out when BC units were becoming harder to find (yes, I bought a PS3 mainly for playing PS1 & PS2 games with a wireless controller and unlimited virtual memory cards). Being primarily an Xbox 360 player (I go where the 3rd party multiplaform games play better... that was Xbox and Xbox 360 before Sony got it right this time with the PS4). So I can totally see people who had an Xbox 360 now owning a PS4 this time around. It just makes sense, which system plays the games you want to play and plays them better? If you have a choice... it makes sense.

Edit: Makes sense.

Ken Kinnison
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Except console exclusives- sequels, make this somewhat hard to buy.

Justin Kovac
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Makes me think of the quote when they announced the Xbox One price drop.

"People have been more satisfied with the Xbox 360 than the PS3, so in that respect people have less of a need to upgrade in the short term due to regular updates for the Xbox 360. "

I wonder how many Xbox One owners were PS3 only owners?

Would have been curious to see this for the last generation. 360 audience had to be coming from new gamers and PS2/PSOne owners, the best selling home consoles before last gen.

Dan Jones
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Or, put another way, "We'd sure be selling a lot more PS4s if we could convince our damn PS3 userbase that there's reason to upgrade."

Shau Jin Neow
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and a damned fine console the PS3 is, there is still so many exclusive games coming out for it. I'm glad Sony does not intentionally sabotage the PS3 by no longer certifying new games, yes the gamers will be late to upgrade, but this is a consumer friendly practice. Convince them to upgrade by improving your new console with new/innovative games, not by gimping the old console.

and this:

"People have been more satisfied with the Xbox 360 than the PS3, so in that respect people have less of a need to upgrade in the short term due to regular updates for the Xbox 360. "

makes me laugh, they are assuming that these people won't go to their competitor.

Michael Wenk
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I didn't read the source, but the way this article quotes the source doesn't mean that the 17% isn't part of the 31% (If they're new to PS brand, they very well could have not owned any console last gen.)

What I'd be real curious is of those that have bought the XB1 only owned a Wii last gen, and nothing before it. We know that one of the design goals of the Wii was to bring in new gamers, but I wonder how many stayed in gaming. Obviously the Wii U isn't doing so well, so Nintendo didn't help themselves that much with the Wii, but how much did they help Sony or MS I wonder.


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