Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 2, 2014
arrowPress Releases
September 2, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Apple loosens up on in-app payment promo policy
Apple loosens up on in-app payment promo policy
May 16, 2014 | By Alex Wawro

May 16, 2014 | By Alex Wawro
Comments
    Post A Comment
More: Smartphone/Tablet, Business/Marketing



Apple appears to be acknowledging the popularity of free-to-play games by allowing EA to offer promo codes for virtual currency in its iOS game Real Racing 3, reneging on its previous stance that developers could only issue promo codes for full game downloads.

Under the terms of the promotion, people can submit their email address to EA and receive a promo code that can be redeemed through iTunes for 10 Gold in Real Racing 3. Those who don't already have the app installed will be prompted to install it after redeeming the code.

Apple's iTunes Connect developer guide still states "promo codes donít work for In-App Purchase products, including Newsstand issues," so it's still unclear as to whether or not this promotion reflects an exclusive partnership between Apple and EA or a move by Apple to afford developers more freedom in how they market their games.

Gamasutra has reached out to EA representatives for more information on the promotion.


Related Jobs

WB Games
WB Games — Kirkland, Washington, United States
[09.02.14]

Senior Software Engineer, Graphics
WB Games
WB Games — Chicago, Illinois, United States
[09.02.14]

Senior Artist, Cinematics
Wargaming.net
Wargaming.net — Chicago, Illinois, United States
[09.02.14]

QA Analyst - Web
YAGER Development GmbH
YAGER Development GmbH — Berlin, Germany
[09.02.14]

Visual FX Artist (f/m)










Comments



none
 
Comment: