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Customers buying an average of three games for each PlayStation 4
Customers buying an average of three games for each PlayStation 4
November 19, 2013 | By Kris Ligman

November 19, 2013 | By Kris Ligman
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    5 comments
More: Console/PC, Business/Marketing



Speaking at the UBS Global Technology Conference in Sausalito, CA today, Electronic Arts CFO Blake Jorgensen stated that PlayStation 4 customers were buying an average of three software titles per hardware unit -- and one-third of those are EA titles.

"This is a much smoother transition for them and it looks like Microsoft's will be similar," Jorgensen said to a primarily business-oriented crowd. "We had a great weekend relative to the console. It looks like the average consumer tie-ratio was about three pieces of software per console, which is exactly what we [projected]... And it looks like one out of every three pieces of software was coming out of Electronic Arts."

Jorgensen continued, "The biggest concern now is making sure there's enough product in the stores" through the holiday season, "because obviously consumers want to buy software to go with the new boxes."

Also on the table in the course of the Q&A was EA's Xbox One exclusivity deal for TitanFall as well as the future of the company's exclusive license to the Star Wars IP.

"As the Star Wars franchise continues to grow as a result of Disney's investment we'll continue to see a lot," said Jorgensen, indicating he did not believe the BioWare-developed, free-to-play MMO was not expected to fall by the wayside, now that new films were under production. "The beauty of the Star Wars franchise is that it's so broad and so deep, you don't have to do a 'movie game.' You can do a game that's very focused on the world that's been created around Star Wars."

"We struck what we believe is a real fantastic deal [with Disney], which allows us to build games in many different genres across multiple types of platforms over ten years," said Jorgensen. No titles or platforms were announced, only that the expanded universe will continue to play an important role in the games' narrative design, and that EA "will leverage the strength of the Disney marketing associated with the Star Wars property" in conjunction with and between the film releases.


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Comments


Ron Dippold
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All the three for the price of two deals help with that, of course.

wes bogdan
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Well I bought : kz,cod,bf 4,ac 4 knack and rivals but because my 3-1 DUAL trigger PlayStation gamepad doesn't work on PlayStation 4 I can only play rivals and knack.

I depend on my FULL SOUTHPAW control scheme which I custom talored to perfection to play dual analog games and without it simply can't play dual analog games.

When dual stick pads arrived there should've been a renaissance in game options and here we are 20+ years later still using PS one game options killzone lacks CUSTOMIZATION at all and really the best solution would be for thrustmaster to copy,paste and refresh the FULL CUSTOMIZATION and saving with flash memory so this problem can be taken care of and I can simply get back to games because as of NOW x1-PS 4 are better paperweights than game systems for me.

E Zachary Knight
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With a symmetrical controller design like the one the PS3/4 has, there is no excuse for not supporting left handed gamers. It would be fairly simple to do a full mirror of the control scheme. It also wouldn't be that difficult to just allow user customizations.

George Menhal III
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Three is dead accurate in my case. I picked up the retail versions of Assassin's Creed IV, Injustice, and Killzone. But I think it would be worth saying that Resogun, a downloadable-only title that I received for free as a Playstation Plus member, is far and away my favorite launch game.

warren blyth
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when they say "three titles" or "three pieces of software" they are including downloadables, yes? just curious.

(and curious what the mix is, of discs verses downloads)


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