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Customers buying an average of three games for each PlayStation 4
Customers buying an average of three games for each PlayStation 4
November 19, 2013 | By Kris Ligman

Speaking at the UBS Global Technology Conference in Sausalito, CA today, Electronic Arts CFO Blake Jorgensen stated that PlayStation 4 customers were buying an average of three software titles per hardware unit -- and one-third of those are EA titles.

"This is a much smoother transition for them and it looks like Microsoft's will be similar," Jorgensen said to a primarily business-oriented crowd. "We had a great weekend relative to the console. It looks like the average consumer tie-ratio was about three pieces of software per console, which is exactly what we [projected]... And it looks like one out of every three pieces of software was coming out of Electronic Arts."

Jorgensen continued, "The biggest concern now is making sure there's enough product in the stores" through the holiday season, "because obviously consumers want to buy software to go with the new boxes."

Also on the table in the course of the Q&A was EA's Xbox One exclusivity deal for TitanFall as well as the future of the company's exclusive license to the Star Wars IP.

"As the Star Wars franchise continues to grow as a result of Disney's investment we'll continue to see a lot," said Jorgensen, indicating he did not believe the BioWare-developed, free-to-play MMO was not expected to fall by the wayside, now that new films were under production. "The beauty of the Star Wars franchise is that it's so broad and so deep, you don't have to do a 'movie game.' You can do a game that's very focused on the world that's been created around Star Wars."

"We struck what we believe is a real fantastic deal [with Disney], which allows us to build games in many different genres across multiple types of platforms over ten years," said Jorgensen. No titles or platforms were announced, only that the expanded universe will continue to play an important role in the games' narrative design, and that EA "will leverage the strength of the Disney marketing associated with the Star Wars property" in conjunction with and between the film releases.

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