Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 23, 2015
arrowPress Releases
May 23, 2015
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Xbox One's first TV ad is all about games. No, not those kinds of games
September 5, 2013 | By Kris Graft

September 5, 2013 | By Kris Graft
Comments
    26 comments
More: Business/Marketing, Video



We all know that Microsoft has big plans for its video game lineup on Xbox One, and the first TV ad for the console is all about games football games. Not Madden. Actual NFL football games on TV that feature footage of real-life people.

We're sure we'll see some video game-centric ads later, but this first outing is a clear effort to pull the mass market audience away from the idea that the upcoming device is primarily a game player -- rather a multi-purpose entertainment device for the living room.

NFL's regular season kicks off tonight, so the timing is actually spot-on.

Xbox One launches November 22.


Related Jobs

2K Las Vegas
2K Las Vegas — Las Vegas, Nevada, United States
[05.22.15]

Lead QA Tester
Monolith Productions
Monolith Productions — Kirkland, Washington, United States
[05.22.15]

Art Lead, Animation
Monolith Productions
Monolith Productions — Kirkland, Washington, United States
[05.22.15]

Staff Character Artist
GG|Interactive
GG|Interactive — Vancouver, Washington, United States
[05.22.15]

Game Programmer









Loading Comments

loader image