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As Chinese release looms,  Guild Wars 2  sees record MMO sales
As Chinese release looms, Guild Wars 2 sees record MMO sales
August 16, 2013 | By Mike Rose

August 16, 2013 | By Mike Rose
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    6 comments
More: Console/PC, Business/Marketing



Newsbrief: As MMO studio ArenaNet and its parent company NCSoft gear up to release Guild Wars 2 in the lucrative Chinese market later this year, the companies today revealed that their flagship MMORPG is "the fastest-selling MMO in history."

The popular game has now sold more than 3 million copies across Europe and North America in the first nine months of its availability, which NCSoft says is a record-breaking statistic when compared to other MMOs in the space.

What this means is that the Chinese release is looking rather exciting for the company. Similar franchises to Guild Wars have taken off when released in China, and NCSoft will be hoping for a similar story here.


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Comments


Mike Jenkins
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Blizzard claimed World of Warcaft had 3.5 million subscribers after 8 months, but that included 1.5 million in China.

http://www.gamasutra.com/view/news/5989/Blizzards_China_Success_S
pawns_35_Million_WoW_Userbase.php

Ramin Shokrizade
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As Mike points out, these numbers sound a bit optimistic, but the first month experience in GW2 is really excellent. Thus this should be reflected in their sales numbers. The concerns I raised with the GW2 economy (http://gamasutra.com/blogs/RaminShokrizade/20130426/191346/Guild_
Wars_2_Economy_Review.php) would only affect the retention and subscription rates, which NCSoft carefully sidestepped in this announcement.

I would expect the game to do better in the East than in the West due to a lack of similar quality competition.

Dane MacMahon
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Subscription rates for Guild Wars 2?

K Gadd
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Dane: The chinese model may not be buy-once-play-forever + F2P like the US one; it at least used to be common for chinese releases of games to have a different model.

Jason Drayson
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They sidestepped the subscription rate issue.... because it does not have a subscription. Those craft NCSoft spin-doctors!

Ramin Shokrizade
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I should certainly have used words like conversion or monetization rates instead of subscription rates since GW2 does not use a subscription model.


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