Warhammer Online: Wrath of Heroes, the first free-to-play title from Mythic Entertainment that eased the EA-owned studio into the space, will shut down next month due to financial issues.
The game was revealed at Gamescom in 2011, and Mythic said at the time that building a brand new Warhammer Online game for the free-to-play market was preferable to making one of its older MMOs free-to-play.
However, a year after the game launched as a beta, producer James Casey has confirmed that its servers will close down on March 29.
"The free-to-play battle arena version of Warhammer Online was a grand experiment," he said. "We were able to test new server technology, learn more about the free-to-play market, and engage in endless quick, down and dirty, three-way battles any time of day or night."
He added, "Unfortunately, the project could not meet its financial goals to be sustained."
|
... because we all know that the "free" to play model is a license to print money, the wave of the future etc etc.
Though seriously, never played it but it's always sad to see a game shut down. The market is obviously too bloated to support so many high development cost games.
But unfortunately, F2P producers too often create mediocre game experiences thinking they can make up for it by being F2P.
F2P should first and foremost be about lowering the barrier for attracting new players. A one time full game payment option should then be made available for users who want to transition from DEMO to FULL. Some in game purchases can also be made available for cosmetic customizations.
F2P went south when the game design merged with the business model and became all about milking players as opposed to making great games that players would later be willing to purchase full access to.
We constantly see little signs here and there of developers wanting to "get over" with marginally ok games rather than really make good games and be rewarded just for that. Trying to get over with shabby "me too" products is why the industry is in a bit of slump.
And if you're a developer at a studio that is making one too many hum drum nothing special games, it's gotta make you nervous.
but i don't believe that anymore. The number of developers who are actively trying to create extraordinary games is relatively small.