Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 2, 2015
arrowPress Releases
July 2, 2015
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Epic founder looks forward to marketing budget being used on dev instead
Epic founder looks forward to marketing budget being used on dev instead
February 14, 2013 | By Frank Cifaldi




"Development budgets are going to be the dominant cost in the industry, and [increasing] the efficiency of building games will directly improve profitability."
- Epic Games founder Tim Sweeney looks forward to what he sees as an inevitable future for the games industry: one where marketing will become less necessary, and we can start putting that money into making better games.

"The market is inefficient now,” he recently told Edge. “You run ads on television so that people walk into a retail store, buy a piece of plastic and stick it into their digitally connected device.

"I think we have a lot of latitude – publishers and developers alike – to increase the efficiency of that. Once you have a game, it’s available pervasively online, and your devices are all Internet-connected, do you really need to run television ads to get people to find it at the top of the App Store?"


Related Jobs

Crytek
Crytek — Shanghai, China
[07.01.15]

AI Programmer
Visual Concepts Entertainment
Visual Concepts Entertainment — Novato, California, United States
[07.01.15]

Senior Software Engineer, Database
Respawn Entertainment
Respawn Entertainment — Van Nuys, California, United States
[07.01.15]

Technical Artist
Respawn Entertainment
Respawn Entertainment — Van Nuys, California, United States
[07.01.15]

VFX Artist









Loading Comments

loader image