Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 24, 2014
arrowPress Releases
October 24, 2014
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Namco Bandai experiments with Wii U  Tank! Tank! Tank!  pricing
Namco Bandai experiments with Wii U Tank! Tank! Tank! pricing
February 12, 2013 | By Mike Rose

February 12, 2013 | By Mike Rose
More: Console/PC, Business/Marketing

Previously launched as a full-price retail title for the Nintendo Wii U, Tank! Tank! Tank! has now received a digital release on the console -- with a rather unique monetization approach.

The Namco Bandai-developed title will be completely free to download when it launches on the European Wii U eShop later this week.

However, users will only be able to play each of the game's modes three times per day, after which each exhausted mode will be locked out until the next day. Players can then choose to either wait 24 hours, or purchase the separate game modes to fully unlock them.

Namco Bandai isn't the only studio that is playing around with Wii U digital pricing. Companies like Broken Rules and Frozenbyte have been jostling with the prices of their games on the online Nintendo store since the console first launched late last year.

Related Jobs

Next Games
Next Games — Helsinki, Finland

Senior Level Designer
Activision Publishing
Activision Publishing — Santa Monica, California, United States

Tools Programmer-Central Team
Crystal Dynamics
Crystal Dynamics — Redwood City, California, United States

Senior/Lead VFX Artist
Magic Leap, Inc.
Magic Leap, Inc. — Wellington, New Zealand

Level Designer


E Zachary Knight
profile image
So is this a "play the modes 3 times in a 24 hour day and then wait for midnight for them to be unlocked again" type thing or is it "wait 24 hours from the third play before they become unlocked again" type thing? If it is the latter, it is a no go. If the former, I can support the idea.

The latter option is too much like Facebook games and their cool down systems where it is based on the last play session and not any specific realtime days and hours. That is one of the most abused and most complained about systems in social gaming.

Leon T
profile image
They should try this in all markets, but without online play I still will not buy this game.

Bob Johnson
profile image
Maybe they should treat it like an arcade game. $.25 per play.