My Message close
GAME JOBS
Latest Blogs
spacer View All     Post     RSS spacer
 
May 21, 2013
 
Let’s produce HTML5 games with a serious approach.
 
An Object Of Lust
 
Gamasutra Blog Guidelines - Updated and open for discussion [9]
 
Postmortem: ROBLOX Mobile
 
Fingle marketing effort and numbers [1]
spacer
Latest Jobs
spacer View All     Post a Job     RSS spacer
 
May 21, 2013
 
The Workshop
Character Artist
 
Tarsier Studios
Design Director
 
Visual Concepts
Game Build Engineer - 2K Sports
 
Trendy Entertainment
Marketing Producer
 
Blizzard Entertainment
Senior Software Engineer, User Interface
 
Blizzard Entertainment
Senior Technical Artist
spacer
Latest Press Releases
spacer View All     RSS spacer
 
May 21, 2013
 
Unity Empowers Games
Industry with Free
Mobile...
 
- World of Kingdoms -
 
My Virtual Girlfriend
gets a Facelift
 
From Xbox to jukebox
 
Tagoria celebrates its
5th birthday with a...
spacer
About
spacer Editor-In-Chief:
Kris Graft
Blog Director:
Christian Nutt
Senior Contributing Editor:
Brandon Sheffield
News Editors:
Mike Rose, Kris Ligman
Editors-At-Large:
Leigh Alexander, Chris Morris
Advertising:
Jennifer Sulik
Recruitment:
Gina Gross
Education:
Gillian Crowley
 
Contact Gamasutra
 
Report a Problem
 
Submit News
 
Comment Guidelines
Sponsor

 
Facebook's mobile transition is going smoothly - except for games
Facebook's mobile transition is going smoothly - except for games
 

January 31, 2013   |   By Mike Rose

Comments 2 comments

More: Social/Online, Smartphone/Tablet, Business/Marketing





"We still face a declining headwind, because games payments revenues are still coming primarily from desktop users."
- Facebook CFO David Ebersman notes that, while the company's shift to mobile is mainly going as planned, games on the platform aren't translating so smoothly.

As part of Facebook's 2012 fiscal year results, Ebersman noted that the social network has seen notable growth in both monthly and daily user counts globally as it continues the big shift to mobile -- but that revenue from games on the platform was flat in 2012 compared to 2011.

It's not a huge surprise, given that there are already mobile stores in place for developers to sell their games from, and this could potentially be a serious problem for Facebook's future monetization plans.

But Ebersman isn't giving up that easily, stating, "We want Facebook to be the default social infrastructure for mobile games."

For the fiscal year ended December 31, 2012, Facebook reported revenue of $5.1 billion, up from $3.7 billion year-over-year, and profits of $53 million, significantly down from profits of $1 billion in 2011.

The company put this down to the transition to mobile, with Facebook founder Mark Zuckerburg stating that the platform now enters 2013 in a strong position.
 
 
Top Stories

image
Unity's mobile licenses are now free
image
Market's ready for new consoles, but old-gen surprisingly viable
image
The next Xbox: What Microsoft needs to reveal this week
image
Practical ways to deal with problematic player behavior


   
 
Comments

ian stansbury
profile image
Facebook app on my droid is basically a piece of crap. You know it's bad when you use the browsers instead. Maybe if they fix that I'll look at their games. Well....no I wont, but they should still fix that app.

Eric Robertson
profile image
Its almost impossible for Facebook to make money on mobile.

All mobile payments go through Android Market or iTunes(Apple). They get the 30%.

Facebook's options are:
1. Create their own mobile device/OS
2. Push anti-trust litigation against Apple/Android's dual monopoly of mobile commerce


none
 
Comment:
 




 
UBM Tech