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Kabam had a great 2012, thanks to its mobile focus
Kabam had a great 2012, thanks to its mobile focus
 

January 29, 2013   |   By Mike Rose

Comments 1 comments

More: Social/Online, Smartphone/Tablet, Business/Marketing





Social games giant Kabam made more than $180 million in gross revenue during 2012, the company has revealed -- up 70 percent compared to the previous year.

2012 was a notable year for Kabam, as the company moved its headquarters to a more spacious office in San Francisco, and focused heavily on mobile success in China. The latter included the acquisition of Chinese studio Balanced Worlds.

Kabam co-founder Kevin Chou noted that the company was projected to increase revenues by 30 to 40 percent year-over-year, so this 70 percent figure has far outpassed expectations.

And judging by the company's current earnings streak, Chou believes that Kabam will earn in excess of $200 million during 2013. Notably, the mobile focus appears to be paying off, as the company's mobile business is now set to make more than $100 million during 2013 if it continues on the same road.

Kabam says that a huge part of its success on mobile comes down to the fact that its average revenue per daily active user is eight to nine times higher than the other big mobile hitters of the moment, while it also had three games ranked in the top 25 grossing apps on both iOS and Android at the end of 2012.
 
 
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