Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 17, 2014
arrowPress Releases
September 17, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 Skylanders  has now made $500M in U.S. sales
Skylanders has now made $500M in U.S. sales
January 11, 2013 | By Mike Rose

January 11, 2013 | By Mike Rose
Comments
    4 comments
More: Console/PC, Business/Marketing



Activision's Skylanders franchise has shown over the last year that kids' games can become real cash cows if done right -- and latest figures for the series make for remarkable reading.

Across the entire Skylanders franchise, including the initial Spyro's Adventure and the sequel Skylanders Giants, the franchise has now made more than $500 million in U.S. retail sales (Giants accounted for $195 million of this).

Activision says that the franchise has reached this milestone faster than any other kids' video game property before it.

This total also includes sales of the Skylanders physical figures and accessories. The series is so popular, that the figures alone outsold other big-name toy lines like Beyblade, WWE and Star Wars in the run up to Christmas 2012.


Related Jobs

InnoGames GmbH
InnoGames GmbH — Hamburg, Germany
[09.17.14]

Lead Community Manager (m/f)
InnoGames GmbH
InnoGames GmbH — Hamburg, Germany
[09.17.14]

Quest Writer (m/f) for The West
InnoGames GmbH
InnoGames GmbH — Hamburg, Germany
[09.17.14]

Game Designer Tribal Wars (m/f)
InnoGames GmbH
InnoGames GmbH — Hamburg, Germany
[09.17.14]

Mobile Developer C++ (m/f)










Comments


Michael Ball
profile image
Rest in peace, Spyro... ;_;7

Mark Ludlow
profile image
I just wish they'd do a new line that's oriented towards the older players. I've always wanted to get into Skylanders because the potential is very interesting, but the gameplay isn't really meaty enough for someone like me.

Brian Pace
profile image
This figure isn't surprising at all judging by the price of the game and the figurines. It really is a great game for kids but Activision is seriously over pricing everything.

Terry Matthes
profile image
It's not overpriced it people are buying it.


none
 
Comment: