Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
February 27, 2015
arrowPress Releases
February 27, 2015
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


The Secret World looks healthier after dropping subscriptions
 The Secret World  looks healthier after dropping subscriptions
January 11, 2013 | By Mike Rose

January 11, 2013 | By Mike Rose
Comments
    3 comments
More: Console/PC, Business/Marketing



Funcom said today that dropping the subscription model for its troubled MMO The Secret World has proved a good move, as game activity has increased by 400 percent.

The game originally required a monthly membership fee on top of the initial purchase price. However, following a disappointing launch last year, the subscription fee was dropped in a bid to pull players in.

Now Funcom says that switching to a "buy-to-play" business model, as the company puts it, has seen the title sell an extra 70,000 copies in the last four weeks -- nearly a 30 percent increase in total sales. In comparison, the title saw 200,000 purchases in its first two months.

And Funcom's restructing efforts continue onwards too. The company said it was shifting away from giant, expensive MMO projects last summer, and now it has set in motion yet another restructuring process.

This latest move involves consolidating its offices and team around the world, as well as streamlining internal processes. Although the specific details have not yet been revealed, closures and layoffs are planned.

Funcom now plans to focus on smaller upcoming MMO titles like LEGO Minifigures, while keeping its existing strong MMOs like Age of Conan and Anarchy Online afloat.


Related Jobs

California State University, Fullerton
California State University, Fullerton — Fullerton, California, United States
[02.26.15]

Entertainment Art/Animation Tenure-Track
Bluepoint Games, Inc.
Bluepoint Games, Inc. — Austin, Texas, United States
[02.26.15]

Character Artist (Contract)
NetherRealm Studios
NetherRealm Studios — Chicago, Illinois, United States
[02.26.15]

Senior Designer, Mobile
HERE
HERE — Berlin, Germany
[02.26.15]

Softeware Engineer









Loading Comments

loader image