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iPad tops game consoles on kids' wish lists for third straight year
iPad tops game consoles on kids' wish lists for third straight year
November 20, 2012 | By Frank Cifaldi

November 20, 2012 | By Frank Cifaldi
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    6 comments
More: Console/PC, Smartphone/Tablet, Business/Marketing



The children have spoken, and they want iPads.

Apple's popular tablet tops the lists of devices that American kids 6-12 years old are hoping to get soon for the third straight year in Nielsen's annual survey, where it continues being more coveted than dedicated game consoles.

At 48 percent, nearly half of the children surveyed said they were hoping to get an iPad in the next six months, which is actually up 4 percent from last year.

Nintendo's Wii U, which kids have been recently exposed to thanks to an aggressive marketing campaign, placed second at 39 percent. It is the first dedicated game device to crack the top five since 2010.

More on the Nielsen blog.


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Comments


Terry Matthes
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It's expensive and they don't need it. Of course they are going to want it. The practice of marketing status to children isn't anything new. Parents need to give their head a shake if they're buying their kids one of these for Christmas.

Jeremie Sinic
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"It's expensive and they don't need it."

Compared to what? From who's point of view? Do you think they "need" a Vita more than an iPad? I know it's better for pure gaming but from the parents' point of view, a dedicated console is not necessarily what they consider as the best for their kids.
Besides, there are thousands of strategies for kids to vaunt the merits of an iPad over a console, ("educational apps", all the non-gaming stuff) even if the main reason they want one is to play games.

Nooh Ha
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@jeremie
Calm down. If you read Terry's post again, you'll see he makes no mention of consoles or handhelds and certainly does not compare them to iPads or suggest that they would make better gifts for children.
Besides, are you honestly suggesting that iPads are cheap and a necessity for all children?

Robert Swift
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It's not really about an "iPad" but a tablet. My 4 year old is having a lot of fun with some generic android tablet for $100. She paints, puzzles, plays music, plays little games and watches some videos I have put on for her. Even the 2 year can handle it, lol. That's what you can't say about a console ;)

Chris Melby
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I fully agree with this. My nieces, nephew, cousins, and my friend's kids, have always called any of my tablets an iPad, but don't really care either way, since they do the same things.

James Yee
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My 4 year old gets to use my first Gen iPad and has been using it for years. That said she uses her "My Little Ponies" more than my iPad because WE as PARENTS makes sure she doesn't spend all her time with tech. That's key. Parents being Parents.


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