Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 31, 2015
arrowPress Releases
August 31, 2015
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


GDC China: How cross-promotion for mobile titles can hit big
GDC China: How cross-promotion for mobile titles can hit big
November 16, 2012 | By Simon Carless




In a talk kicking off the Smartphone & Tablet Games Summit at GDC China 2012 in Shanghai, Chartboost's Clay Kellogg discussed the sometimes surprising advantages of cross-promoting your mobile title, revealing some impressive statistics from the Mega Jump franchise.

Specifically, Chartboost partner Get Set Games, which runs the free-to-play titles Mega Jump and now Mega Run, saw some spectacular results when they cross-promoted downloads of their newest iOS/Android smartphone & tablet game.

The result? Over 10 million users for the latest in the Mega franchise, and a 45.1% clickthrough rate from Mega Jump to check out more info about Mega Run, with an install rate of 9.9% - extremely impressive.

Alongside external advertising and cross-promotion (which Chartboost also helps to monitor or facilitate), Kellogg believes that cross-promotion within your own portfolio of titles is "fundamental" to strategy.

He showed other examples of internal cross-promotion with click through rates as high as 15-35%. But the Chartboost exec also stressed that you need to have similar styles of game in order to cross-promote most successfully.

In conclusion - a larger portfolio of self-created mobile games can help multiply your userbase quite swiftly. But if you're making abstruse styles of games that each target different audiences, then you're losing a big loyalty advantage that you might otherwise be able to leverage.


Related Jobs

Tesla Motors Inc.
Tesla Motors Inc. — Los Angeles, California, United States
[08.31.15]

3D Visualization Artist
Havok.com
Havok.com — San Francisco, California, United States
[08.31.15]

Software Engineer (Developer Relations) - San Francisco
Nuclear Division
Nuclear Division — Los Angeles, California, United States
[08.31.15]

HR Manager
Bartlet Jones Supernatural Detective Agency Inc.
Bartlet Jones Supernatural Detective Agency Inc. — San Diego, California, United States
[08.31.15]

Gameplay Engineer









Loading Comments

loader image