""We wanted to have no subscription fee for our game…and that has a big impact on the tech. You can't rely on the fact that every month you'll be making all these subscription fees...So you need to build things in a really efficient way.""
In this free GDC Vault
video from GDC Online 2012, ArenaNet's Cameron Dunn talks about the programming challenges of shipping its triple-A MMO without relying on monthly subscription fees to cover the server bill in a talk called Guild Wars 2
in 'Guild Wars 2: Programming the Next Generation Online World,'
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