Courtesy of the GDC Vault is another free video from its extensive archive of recorded GDC sessions.
This time, we go back to this year's GDC Online where Google's Jarek Wilkiewicz and Black Box Interactive's Coby Cotton give an overview of how to integrate YouTube into mobile games in "Star Playing the Mobile Distribution Game on YouTube."
Speakers: Jarek Wilkiewicz, Coby Cotton
Track / Format: Business and Marketing / Lecture
Overview: YouTube has over 800M unique visitors who watch 4 billion hours of video each month. One of the top categories on YouTube is gaming. By integrating your mobile game with YouTube you can share rich and authentic game experiences that are more likely to convert viewers into gamers than any other medium. In this session, we will highlight fun and enlightening integration examples in PC, console and mobile areas. We will cover best practices from both the technical and business perspective. Last but not least, we will share our favorite gameplay videos with you!