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E3 stays put in L.A.
E3 stays put in L.A.
July 30, 2012 | By Kris Graft

If you were crossing your fingers today hoping that the Entertainment Software Association would announce a new venue for its annual E3 extravaganza, prepare to be disappointed.

The ESA today confirmed that it has locked down an agreement with Los Angeles to hold E3 at the L.A. Convention Center for the next three years, through 2015, continuing its 16-year partnership with the city. E3 2013 is slated for June 11-13 next year.

It's a major deal for L.A. to ensure E3 will be returning for the next three years, as the conference brings in tens of thousands video of game industry and media into the city annually. And they spend lots of money when they're in town -- $40 million in revenue just this year.

The location of the next E3 had been up in the air, as the ESA and L.A. were in negotiations about the venue. The L.A. Convention Center is due for a major remodel, as the city plans to make room downtown for the new Farmers Field stadium. The ESA, the trade group that represents the game industry, was concerned that the construction would interfere with its show.

ESA spokesperson Dan Hewitt told Gamasutra the convention center's West Hall will be torn down after the 2013 show, and a new hall would take its place by 2014, in time (if all goes well) for that year's show. The venue will have the same amount of, or possibly more, space.

L.A. mayor Antonio Villaraigosa said he joined in on the negotiations personally. "My office was committed to doing whatever it took to keep the largest annual conference that the City hosts here for another three years," he said in a statement.

Chris Morris contributed to this report.

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TC Weidner
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different cities, different venues, different coast all add flavor to a conference, why would you want to be stuck in a same ol same ol rut?

Alan Rimkeit
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Have E3 here in Austin, TX! That would be really cool. LA is over played and LAME. Austin is fun. Heck, they could even move it close in date to SXSW so the attendees could have some fun besides just E3! :D

Michael Padilla
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^^ What Alan said ^^ ... I like the idea of rotating cities. NYC, Chicago, Austin, SF, Seattle, Boston, New Orleans... Anything but the same ol' LA location.

Daniel Martinez
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2015? I think half the Convention Center will be demolished by then to make way for Farmer's Field football stadium. Ah wait, they'll pick a new place by 2014 but still in SoCal... I wonder where? Anaheim possibly?

Achilles de Flandres
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Makes sense for it to be in LA since LA has the highest concentration of video game companies, and it's on the West Coast which makes it easier for Japanese developers to attend.

Jonathan Osment
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Achilles, actually that is incorrect. There are very few video game studios here in Los Angeles. Most of the publishers and developers are north. If we are going by the most industry concentrated city then Seattle, WA would probably take the cake.

As for the subject, Viragosa only cares about sports. He is a bad mayor and utterly corrupt. The last time I was at E3, they had a lakers game next door. The lakers lost and a large group of thugs started attacking cars and threatening people in the area. Not very good for business, yet this type of lawlessness is something viragosa seems to encourage.

The convention center is of little importance to them at the end of the day, its just taking up "valuable sports space". If anything the convention center should be buffed up. LA is a good place because it is highly accessible internationally via LAX. It is the major travel hub on the west coast, I just dont think the city has its priorities straight...its always been a mess though.

Doug Poston
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The San Diego Convention Center is almost twice the size, and much better maintained.
It's not as major a travel hub as LA, but its almost easier to fly from LAX to SD and take the trolley to SDCC than it is to go from LAX to LACC. ;)

Sadly, the Las Vegas Convention Center is probably too upscale for E3.