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Average Nintendo 3DS eShop paying customer has bought about five games
Average Nintendo 3DS eShop paying customer has bought about five games
June 7, 2012 | By Christian Nutt

June 7, 2012 | By Christian Nutt
More: Console/PC, Indie, Business/Marketing, E3

At E3 this week, Nintendo of America's EVP of sales and marketing revealed some new statistics about its eShop download service for the Nintendo 3DS.

Scott Moffitt, Nintendo of America's executive vice president of sales and marketing took the stage at a Gamasutra-attended E3 event to trumpet the company's upcoming 3DS software lineup, as well as showcase third party games. But during the presentation, he also revealed some interesting statistics about the handheld console.

According to Moffitt, customers who have bought at least one game on the eShop have purchased an average of 4.7 games each on its eShop service. Over 70 percent of 3DSes are connected to the internet, and 58 million Swapnote picture messages have been exchanged between 3DS users via the internet.

In the U.S., five pieces of software -- all free downloads -- have passed the 1 million download mark:

- Netflix
- Swapnote (known as Nintendo Letter Box in Europe)
- The Legend of Zelda: Four Swords Adventures
- Pokedex 3D
- Nintendo Video

The company has amassed 60 million views on its Nintendo Video service and also announced its first original series for the service, Threediots -- an Adult Swim-style live action comedy show.

For more reports from E3 2012, be sure to check out Gamasutra's live coverage.

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Bob Johnson
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5 games per paying customer. Obviously the number is much lower overall. 30% are automatically not paying customers because they aren't connected to the internet. So now the number of games per customer is 3.5 at best.

Obviously not all 70% of 3ds's connected to the Internet have purchased games either. So the number of games bought per 3ds is most likely a good chunk lower than 3.5 games purchased per DS for what its worth.

But let me say that Pushmo is a great game. And that the 3ds store keeps improving.

Ardney Carter
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[removed. I was parsing your response wrong :)]

Eric Geer
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I think you missed the word average, and this sentence "customers who have bought at least one game on the eShop have purchased an average of 4.7 games each on its eShop service."

I personally have probably boosted the average when it comes to the eShop.

Mike Kasprzak
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I wonder if this is skewed at all by the 20 free games I got for buying my 3DS like a sucker: early. Aside from that, I've downloaded all the free stuff, and bought VVVVVV.

I wish the store UI was more snappy. Aesthetical delays in scrolling/browsing: totally unnecessary.

Russell Carroll
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Mike you ought to pick up Pushmo. It doesn't look like much from trailers, but playing it, once you get past the horribly long tutorial, it plays as perhaps the best game on the system.