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Feature: A Comprehensive Look At Crowdfunding
Feature: A Comprehensive Look At Crowdfunding
May 5, 2011 | By Staff

May 5, 2011 | By Staff
More: Indie, Business/Marketing

In Gamasutra's latest feature you'll find comparisons of available crowdfunding options for game development, including Kickstarter, 8-Bit Funding, and more -- complete with quotes, explanations, and a handy chart.

The best-known service is Kickstarter, which is not specific to any particular type of project, and funds games. However, R. Hunter Gough, writer of the feature and experienced indie developer, argues that "Kickstarter is the most well-known crowdfunding service, it may not be the best fit for every video game project, so we're taking a look at five different crowdfunding services for video game projects to help you decide what will work best for your needs."

He continues, "The biggest core difference that separates these crowdfunding services is the funding model. Kickstarter and ulule both use an "all or nothing" funding model, meaning that no money exchanges hands until a project's deadline is reached, and only if the project has also reached or exceeded its funding goal.

"IndieGoGo and 8-bit Funding both use a 'keep it all' model where funding is paid immediately to the project, regardless of whether or not the project reaches its funding goal by the deadline."

To find out the full story about these online funding options, read the full feature -- The Crowdfunding Revolution: Making Your Choice -- live now on Gamasutra.

And if you're still gathering crowdfunding information, you can read up on developers' experiences in our previous feature, The Crowdfunding Revolution: Perspectives.

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Luis Blondet
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I was able to secure funding for my game using both and and raise more than $4k, not bad for someone that has never made a game before ;)

My strategy was to use Kickstater because of its popularity, and then IndieGoGo to reach out to non-USA funders, then I would raise funds in the physical world and referred them to the site as part of the pitching process and just let anyone I didn't know just happen to stumble upon it.

I liked IndieGoGo better than Kickstarter. In Kickstarter, you have to meet or surpass your goal in order to get paid, while IndieGoGo let's you keep whatever you raise. Also, IndieGoGo gives you some metrics to help you tweak your marketing, it also gives you a basic HTML editor. Kickstarter doesn't give you any of that. Finally, my project was picked to be in the Featured section in IndieGoGo, perhaps because of all the traffic and funds I was bringing in while pitching my project. Kickstarter in the other hand gave my project subsequent bumps due to traffic and funds raised...however, something weird started happening halfway through; even though I was raising funds and attracting traffic, my project started to stall and even sink towards the end in comparison to other projects that were not even raising as much! I think this is because Kickstarter is very arbitrary. You must be personally approved by an admin in order to be able to post and they tend to cherry pick projects that they want to be ranked higher.

I was really shocked when a board game based on the Mafia was featured over my game that is based on seamless education of ancient history. Do not expect for Kickstarter to help you at all if they don't like your project and do not expect to be ranked higher either.

I still will use both, or any and all available funding channels, for my next project, but the main landing page will be IndieGoGo instead of Kickstarter.

I still have my old pages up, if you would like to see how I did it, it may help you form a better strategy for your own fund raising;

Kickstarter -

IndieGoGo -

I hope this info helps someone. We indies need to help one another. Good luck.