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Square Enix Promises To Retain Eidos Brand
Square Enix Promises To Retain Eidos Brand
April 27, 2009 | By David Jenkins

April 27, 2009 | By David Jenkins

Square Enix will run new acquisition Eidos as a wholly-owned subsidiary, but says it intends to allow it its independence.

Eidos CEO Phil Rogers keeps his current role, and will report directly to Square Enix boss Yoichi Wada. In a statement, Square Enix emphasized that Eidos will "continue to focus on delivering on the clear strategy to leverage the company’s franchises and develop world class games."

Aside from Deus Ex 3 currently in development at Eidos Montreal and rumors of a new Thief title percolating, Eidos' future direction is little known. No scheduled sequels in its prominent franchises, such as Tomb Raider and Hitman, have been announced.

The Japanese Final Fantasy and Dragon Quest house gains a foothold in the Western market with the £84 million ($123m) purchase of the UK-headquartered Tomb Raider publisher, officially finalized last week.

"This is an exciting beginning to what I believe will be an incredible journey," says Wada. "I am very happy that Phil Rogers has agreed to lead Eidos in what I see as an international marriage between our two companies, a marriage that will give birth to great things. Eidos is a content rich company and a culturally significant business to the Square Enix group."

"This is a watershed moment for Eidos," Rogers comments. "We have the backing of an incredible company which believes in our strategy and our people. In the Square Enix group, we have a parent company, which I have held in high respect for many years, with their meticulous level of perfection and unyielding directive to never compromise on quality."

"We have an incredible opportunity to truly deliver on our creative vision, this is a new chapter for Eidos."

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Ed Alexander
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I agree, if Square Enix *doesn't* grab the reigns in the development process, then they just spent $123m USD to inherit problems. This purchase was made to diversify their portfolio, and begin crawling out of the failing Japanese industry and into the booming Western industry. The brand recognition goes a long way, but the bottom line is still the quality of the product.

Christian Nutt
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I think we can probably look at Taito as a model for how the organization will be run. It appears autonomous from the outside, and actually retains its own offices separate from the Square Enix ones, but as I understand it upper management does wield a lot of influence. Taito does seem to be flailing less these days, and majorly remade its arcade organization post-merger.

An Dang
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I don't think I've ever been a fan of Eidos titles. But I've definitely been a Square Enix fan since the NES days (so, more accurately, a Squaresoft and Enix fan).

As a consumer, I'm not so sure this acquisition concerns me all that much aside from worrying that Square Enix might lose money, and therefore lose employees, titles, and development speed.

Here's to hoping that Square Enix, Eidos, the industry, and the economy are all nicely symbiotic.