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2007 MI6 Award Winners Announced

2007 MI6 Award Winners Announced

May 9, 2007 | By Staff

May 9, 2007 | By Staff
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The Association of Electronic Interactive Marketers (AEIM) has announced the results of its peer-judged 2007 MI6 awards show, honoring the video game marketing community, bestowing its Gold and Silver Muse statues to winners in nearly 50 categories at the end of the 2-day San Francisco conference.

At this years show, 77 statues were presented to many of the top industry players. Activision took home nine awards, Ubisoft earned eight awards and Microsoft won seven awards. Other big winners include Petrol, Ignited Minds and McCann Erickson, San Francisco, as well as Konami, THQ and Electronic Arts.

Notable winners include the Gears Of War 'Mad World' clip for Best Product Television Ad, as well as the Lost Planet special edition packaging and the memorable Hitman: Blood Money print ads, plus the Xbox 360 'Cops And Robber' ad and the witty clips for Viva Pinata.

Movie trailer post-production studio and advertising agency Trailer Park also shared in the glory, winning four awards for its work on behalf of Activision and one for the Warner Bros. Game logo with 1741 Films.

The full set of 2007 MI6 Award winners are as follows:

PRINT/PACKAGING

Print Ad
Gold - Hitman Blood Money - Petrol
Silver - Red Steel Wii You Suck Sensei Spread Ad - Ubisoft

Print Campaign
Gold - Marvel Ultimate Alliance - Ignited Minds
Silver - Tony Hawks Project 8 Print Campaign - Trailer Park for Activision

Copywriting (Print)
Gold - Red Steel Wii You Suck Sensei Copywriting (Print) - Ubisoft

Outdoor/Environmental/Transit Advertising
Gold - Xbox 360 Gears of War Wenner - Microsoft
Silver - Xbox 360 Gears of War Stencils - Microsoft

Product Packaging (Original)
Gold - Resistance: Fall of Man Consumer Packaging - Art Machine, Insomniac Games, SCEA
Silver - Saints Row Product Packaging (Original) - THQ

Product Packaging (Special Edition)
Gold - Lost Planet Limited Edition - Petrol
Silver - Xbox 360 Gears of War - Microsoft

Packaging Key Art
Gold - Xbox 360 Gears of War - Microsoft
Silver - Tom Clancys Rainbow Six Vegas Pack Art - Ubisoft

Advertising Key Art
Gold - Marvel Ultimate Alliance Multi-page Key Art - Ignited Minds
Silver - Tony Hawks Project 8 Advertising Key Art - Trailer Park for Activision

In-Store Display
Gold - Dance Dance Revolution Supernova Toys-R-Us Times Square Display - Konami Digital Entertainment, Inc.
Silver - Marvel Ultimate Alliance Best Buy Tower Displays - Activision

Standee Display
Gold - Viva Pinata Standee - Origin LLC
Silver - Final Fantasy XII Standee - Petrol

Overall POP Display Campaign
Gold - Gears of War - LAgraphico/Midnight Oil Creative
Silver - Gears of War Pop Display - Xbox

Promotional/Buzz Items
Gold - Castlevania 20th Anniversary Retail Gift-with-Purchase Promotion Konami Digital Entertainment, Inc.
Silver - Dance Dance Revolution Burger King Premium Promotion - Konami Digital Entertainment, Inc.

Logo Design (Print)
Gold - Xbox 360 Gears of War - Microsoft
Silver - Play B3yond - Origin Studios

Poster
Gold - Jak X Poster - Petrol
Silver - Lost Planet Poster - Petrol

Promotional Kit/Sales Kit
Gold - God of War 2 Sales Kit - Petrol
Silver - Multi-title Activision Holiday Next Gen Leader Buyer Mailer - Activision

INTERACTIVE

Interactive Media Promotional Game
Gold - Heroes of Might & Magic V Minigame - Tap Interactive/Ubisoft
Silver - Scarface: The World is Yours Viral Promotion - Vivendi Games/Ayzenberg/Varitalk

In-Game Advertising
Gold - CSI: 3 Dimensions of Murder - GM Planworks; Play (a Division of Denuo)
Silver - Pontiac Virtual NCAA Final 4 - GM Planworks; Play (a Division of Denuo)

WEB/ON-LINE

On-Line Banner
Gold - Xbox 360 Viva Pinata Dance Off - Microsoft
Silver - Marvel Ultimate Alliance Vastness - Ignited Minds

On-Line Advertising Campaign
Gold - EA Games: Sims Life Stories - Freestyle Interactive
Silver - Full Auto Trailer & Mini Movies: Destruction, Multi-Player and Un-Wreck - Hammer Creative

Product Website
Gold - EA Sports: Maddenoliday - Freestyle Interactive
Silver - Xbox 360 Gears of War Inside the Head of a Hero - Microsoft

PR/EVENTS

Trade Show Booth
Gold - Gamespot E3 - Ignited Minds
Silver - Activision E3 - Ignited Minds

PR/Event or Activity
Gold - 4th Annual THQ Superstar Challenge - THQ
Silver - The Masters of Fantasy Art A Tribute to Keith Parkinson - Sony Online Entertainment

PR Campaign
Gold - Madden NFL 07 - Electronic Arts Tiburon
Silver - Call of Duty 3 - Activision

MARKETING/BRAND MANAGEMENT

Overall Marketing Campaign
Gold - Tony Hawks Project 8 Campaign - Trailer Park for Activision
Silver - Madden NFL 07 - Overall Marketing Campaign - Electronic Arts Tiburon

Most Innovative Marketing Strategy
Gold - Tom Clancys Rainbow Six Vegas "Save-Vegas Viral Campaign - Ubisoft
Silver - Madden NFL 07 - Overall Marketing Campaign - Electronic Arts Tiburon

Interactive Experience Promotion
Gold - Test Drive Unlimited Spot Maker - Atari, Inc.
Silver - Guitar Hero 2 Demo Program - Activision

TV/VIDEO/CINEMATIC

Branding/Image Ad
Gold - Xbox 360 Cops & Robbers - McCann Erickson, San Francisco
Silver - World of Warcraft Office Space 30: Second TV Spot - Blizzard Entertainment

Product Television Ad
Gold - Xbox 360 Gears of War Mad World - McCann Erickson, San Francisco
Silver - Xbox 360 Viva Pinata Genie - McCann Erickson, San Francisco

Product Theatrical Ad
Gold - Xbox 360 Gears of War Mad World - McCann Erickson, San Francisco
Silver - Lost Planet "Run to the Hills - Trailer Park for Capcom.

Product Promotion Trailer
Gold - Assassins Creed E3 Trailer - Ubisoft
Silver - Bioshock X06 Trailer - 2K and Blur Studios

Editing
Gold - Xbox 360 Gears of War Mad World - McCann Erickson, San Francisco
Silver - Assassins Creed E3 Trailer Editing - Ubisoft

Directing (Live Action)
Gold - Xbox 360 Cops & Robbers - McCann Erickson, San Francisco
Silver - Xbox 360 Viva Pinata Genie - McCann Erickson, San Francisco

Directing (Cinematic)
Gold - Xbox 360 Gears of War Mad World - McCann Erickson, San Francisco
Silver - Assassins Creed E3 Trailer Directing - Ubisoft

Sound Design
Gold - Xbox 360 Halo 3 Starry Night - McCann Erickson, San Francisco
Silver - Xbox 360 Cops & Robbers - McCann Erickson, San Francisco

Logo Design (On-Air)
Gold - Tom Clancys Rainbow Six Vegas Logo - Ubisoft
Silver - Warner Bros. Games Logo - 1741 Films & Trailer Park for W.B.I.E.

Copywriting (On-Air)
Gold - Xbox 360 Viva Pinata Genie - McCann Erickson, San Francisco
Silver - Games for Windows Flight Simulator X Instructions - McCann Erickson, San Francisco

Sales Presentation (Video)
Gold - Xbox 360 Banjo Kazooie Announce - Microsoft
Silver - Activision: Next-Gen - Activision/The Ant Farm

"Making of"/Special Features
Gold - Call of Duty 3 Making of - Activision/The Ant Farm
Silver - Road To Respect: Making of The Sopranos Video Game - HBO

In-Game Cinematic
Gold - World in Conflict "Seattle Invasion" - Vivendi Games

Cinematic Campaign
Gold - Company of Heroes Cinematic Campaign - THQ

MI6 Vice President Jill Lindeman commented of the awards: "The MI6 Conference and Awards have attracted the support and participation of top game marketing, advertising and entertainment executives, as evidenced by the incredible number of companies competing for awards this year. We're thrilled to draw attention to the achievements of those creative individuals involved in video game marketing and validate the important role they play in the industry's phenomenal success."


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