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April 18, 2015
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Amid layoffs, NCSoft invests $5M in Canadian mobile game startup  
by Alex Wawro [04.10.15]
Long-time MMO publisher NCSoft is restructuring to focus more on mobile games, which has led to a number of layoffs and a $5M investment in Canadian mobile game startup This Game Studio.
Smartphone/Tablet, Business/Marketing

App Store marketing for a kids' game: An exercise in negotiating differences 1
by Gamasutra Community [04.10.15]
"Now we have to market to parents but also parents who are putting themselves in their kids shoes and imagining whether or not their child would enjoy the game."
Smartphone/Tablet, Business/Marketing

How to create 2D character art from 3D models 3
by Gamasutra Community [04.10.15]
"As this is a FPS game for PC, there are already rigged 3D models of the in-game characters. We pose them, render an image, then ask 2D artists to overpaint the image to production poster quality."
Console/PC, Smartphone/Tablet, Indie, Art

Blog: Maybe - just maybe - Nintendo 'NX' is a controller for the smart device era 26
by Gamasutra Community [04.10.15]
"Nintendo is a design-led organization that thinks deeply about how humans interact with video games and their controllers. My belief is that Nintendo is looking for a blue ocean."
Smartphone/Tablet, Business/Marketing

Going 'real indie': Valiant Hearts director launches new studio  
by Alex Wawro [04.10.15]
"It is like I built my own food truck, instead of renting one," say long-time Ubisoft developer Yoan Fanise of his decision to quit AAA and start Digixart with studio co-founder Anne-Laure Fanise.
Indie, Business/Marketing

How a business plan can help your fledgling mobile studio  
by Gamasutra Community [04.10.15]
"The truth is that every mobile game business can benefit from a business plan. Here are some of the most overlooked ways a business plan can help your mobile game business."
Smartphone/Tablet, Indie, Production, Business/Marketing

Blog: A living guide to the GDC vault 8
by Gamasutra Community [04.10.15]
A project from Schell Games developers to rate GDC Vault talks by quality, "in the hopes that it will help you find the gold nuggets in the vast expanse that is the GDC Vault."
Console/PC, Social/Online, Smartphone/Tablet, Indie, Serious, Programming, Art, Audio, Design, Production, Business/Marketing

Bloodborne: You are the experience points 36
by Tim Rogers [04.10.15]
Tim Rogers takes us on a tour of Bloodborne's design -- and that of the Souls series, while he's at it -- to explain what makes the games work as well as they do.
Console/PC, Design

NCsoft lays off customer support staff in outsourcing transition 1
by Christian Nutt [04.09.15]
"NCsoft West is transitioning its first level customer support services to an external provider," a company statement reads, as it lays off several staff in Austin.
Console/PC, Social/Online, Business/Marketing

Get a job: iRacing is hiring a QA Engineer  
by Staff [04.09.15]
The folks responsible for the ultra-accurate racing simulator game iRacing are hoping to bring on an experienced engineer who can work alongside the QA teams in the comapny's Bedford, MA office.
Console/PC, Programming, Recruitment

Now Warner Bros. has its own spin on Skylanders: LEGO Dimensions  
by Alex Wawro [04.09.15]
Following in Activision's footsteps, Warner Bros. is launching its own "toys to life" video game, LEGO Dimensions, with its own line of physical LEGO toys that will unlock additional in-game content.
Console/PC, Business/Marketing

Don't Miss: Where Games Go To Sleep - The game preservation crisis 44
by John Andersen [04.09.15]
A look into the state of classic game preservation circa 2011, this feature delves into strange tales of what happened to Atari's source code, the surprising rescue of Sonic Spinball, and much more.
Console/PC, Social/Online, Serious, Business/Marketing

EFF and ESA butt heads over DMCA exemption for abandoned online games 21
by Alex Wawro [04.09.15]
Should it be legal for owners of online-enabled games abandoned by the manufacturer to modify them in order to continue playing them? The EFF says yes, but the ESA says no way -- that way lies piracy.
Console/PC, Social/Online, Smartphone/Tablet, Indie, Business/Marketing

Color-coded pink and blue  
by Gamasutra Community [04.09.15]
"The top 3 grossing kid apps at the time of the conference had neither pink or blue icons, but stuck to gender neutral colors like light orange."
Smartphone/Tablet, Art, Business/Marketing

Getting a job creating sound and music for video games  
by Gamasutra Community [04.09.15]
Former senior audio designer and dialogue supervisor for Rockstar North (Grand Theft Auto V) Will Morton shares his expertise -- with this must-read for game audio professionals.
Console/PC, Audio, Recruitment

GDC Europe welcomes new board members ahead of 2015 show  
by Staff [04.09.15]
GDC Europe adds 2 game industry experts to the event's main conference and Indie Games Summit advisory boards, where they will help program sessions for August's conference in Germany.
Console/PC, Social/Online, Smartphone/Tablet, Indie, Business/Marketing, GDC Europe

16 reasons players are leaving your game 7
by Gamasutra Community [04.09.15]
"On average, less than 40% of players return to a free-to-play game after just one session. These notes are a collection of potential reasons why your players might leave the game."
Console/PC, Smartphone/Tablet, Design, Business/Marketing

Report: Whales gobble up even more of the F2P mobile game revenue pie 14
by Alex Wawro [04.09.15]
A new report suggests that while more players seem willing to spend more money on in-app purchases, big "whale" spenders still account for a growing majority of sales revenue in F2P mobile games.
Smartphone/Tablet, Business/Marketing

Research on the relationship between games and sexist attitudes appears 85
by Gamasutra Community [04.09.15]
A study has appeared, targeting German gamers -- which shows no correlation between playing and sexist attitudes. What does the data mean? It's parsed out here.
Console/PC, Business/Marketing

Hiring to boost productivity? You're solving the wrong problem 2
by Gamasutra Community [04.09.15]
"You’re in the middle of creating a game when you realize that you have way too much work to complete within the timeframe you have left. What’s the first thought that crosses your mind?"
Console/PC, Business/Marketing, Recruitment