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Study: 40 Percent Of US Homes Have Gaming Console, As HDTV Adoption Rises
Study: 40 Percent Of US Homes Have Gaming Console, As HDTV Adoption Rises
August 7, 2009 | By Kris Graft

August 7, 2009 | By Kris Graft
More: Console/PC

Forty percent of US households own a video game system, according to a report this week from the Cable & Telecommunications Association for Marketing.

But that number is flat from last year, said the study. The most notable growth area was in high-definition television adoption. HDTV ownership grew from 35 percent last year to 53 percent this year.

The growth in HDTV is good news for the high-def console players Microsoft and Sony, whose hardware and entertainment services were designed with HDTV capabilities in mind. Meanwhile, the standard definition Nintendo Wii is the runaway leader this console generation.

In February this year, a Research and Markets analyst said there are more than 39 million US households with an installed HDTV set.

CENTRIS conducted the telephone survey on behalf of CTAM, contacting 1,144 random adults in June this year. The study has a +/-3.5 percentage point margin of error.

The above highlighted results came from from CTAM's June/July Pulse report, "Tracking Entertainment and Technology: Consumer Value in Media."

Here's an extended chart with further information from CTAM's report:


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Roberto Alfonso
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More important than the HDTV adoption rate is the percentage of people who know the difference between SDTV and HDTV and the percentage of people who hook their HDTV with composite, HDMI or other cables. I am guessing most common people think the only difference is the size of the physical screen.

Cellular Phone at 78% is interesting. Down here (Argentina) the penetration is over 100% (there is more than one cellular per inhabitant).

David Padron
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So what is the adoption rate of HDTV among video game system owners?

M. Smith
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And how many of those consoles are PS2s?

John Petersen
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Yeah, I got one but I never play it anymore. Even the grandbaby don't wanna play it anymore.

I dunno what happened,... maybe a cancer cluster or sumtin'.