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October 26, 2014
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October 26, 2014
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Updates » Business/Marketing
Indie game marketing guide: Creating a landing page 4
by Gamasutra Community [10.03.14]
How to cook up a landing page: Why your game needs its own home page, how you create one, and then how you measure its reach, and its success.
Console/PC, Smartphone/Tablet, Indie, Business/Marketing

SingStar studio is trying to work out how to make VR games social  
by Mike Rose [10.03.14]
It's no surprise that SCE London Studio, the team behind social games like SingStar and EyeToy, is exploring how to make virtual reality games more social.
Console/PC, Business/Marketing

Now, Steam Curators must disclose paid-for recommendations 9
by Christian Nutt [10.02.14]
Valve's new policy means that any sponsorships that result in adding games to your curation list must be revealed; additionally, developers can now pick which curators show up on their store page.
Console/PC, Indie, Business/Marketing

Twitch commits to disclosing its sponsored streams  
by Alex Wawro [10.02.14]
The company's new transparency policy labels sponsored content, but it only applies to Twitch's own deals -- individual broadcasters are still free to disclose paid-for content at their discretion.
Console/PC, Social/Online, Business/Marketing

With zero marketing spend, State of Decay hits 2M copies sold 6
by Alex Wawro [10.02.14]
Forget about advertising -- Undead Labs credits its sales success primarily to positive word-of-mouth and the number of people streaming themselves playing its open-world zombie survival game.
Console/PC, Business/Marketing

GDC Next adds talks on mobile marketing and PopCap's sound design  
by Staff [10.02.14]
PopCap's Damian Kastbauer will explain what it takes to deliver great game audio, and a panel of veteran mobile execs share lessons learned in global brand-building at GDC Next 2014 featuring ADC.
Console/PC, Smartphone/Tablet, Audio, Business/Marketing, GDC Next

Microsoft comments on poor Xbox One sales in Japan 6
by Mike Rose [10.02.14]
The Xbox One hasn't been selling all that well in Japan, and Microsoft isn't exactly happy about it -- although the game says it is looking at the long-term.
Console/PC, Business/Marketing

Ubisoft takes aim at emerging markets with new office in Russia  
by Mike Rose [10.02.14]
Ubisoft has opened a new office in Moscow, Russia, as the company looks to provide better community management and support to its Russian customers.
Console/PC, Business/Marketing

Rovio admits it's not seeing fast enough growth, plans to lay off 16% of staff 4
by Mike Rose [10.02.14]
Angry Birds studio Rovio today stated that it is looking to simplify its organization, and may cut up to 130 people from its workforce as part of that process.
Smartphone/Tablet, Business/Marketing, Recruitment

The science of eSports performance 17
by Gamasutra Community [10.02.14]
PhD researcher Amine Issa studied pro League of Legends players to find out what makes them tick -- and shares the fruits of his labor with Gamasutra's readers in this post.
Console/PC, Business/Marketing

Star Citizen hits $55 million, and 280 devs, as funding rolls on 4
by Christian Nutt [10.01.14]
"I sometimes get asked why continue to raise money. Havenít you already raised enough to make the game? The answer is that Star Citizen isnít a normal game."
Console/PC, Production, Business/Marketing

Posing as YouTubers, scammers got Steam keys from me and sold them 44
by Gamasutra Community [10.01.14]
"So, as it turned out, roughly 70% of the keys we had given out were taken under false pretenses, or to use a more direct term, stolen. It left us asking ourselves: Were we really so blind and naive?"
Console/PC, Indie, Business/Marketing

Humble Bundle debuts curated storefronts with Yogscast partnership 2
by Alex Wawro [10.01.14]
Getting your game covered by a Yogscast YouTuber now nets you placement in a new curated storefront as the Humble Store expands its purview to encompass partner stores.
Console/PC, Indie, Business/Marketing

Report: Tencent trumps EA, Sony and Apple in terms of game revenue 7
by Alex Wawro [10.01.14]
A new market research report further reinforces the notion that free-to-play and mobile game firms are competing with (and, at least in Tencent's case, eclipsing) traditional AAA game companies.
Console/PC, Social/Online, Smartphone/Tablet, Business/Marketing

Blog: Solving a problem I never had - the new Steam curation 13
by Gamasutra Community [10.01.14]
A critical look at Steam's new curation system, with some suggestions on how it could be improved: "curation, in its current state, benefits developers far more than actual Steam users."
Console/PC, Indie, Business/Marketing

When a game misses its release window by four years Exclusive 2
by Mike Rose [10.01.14]
Back in the summer of 2010, I covered an intriguing music-based shooter called Substream on Four years later, Bradley's email address popped up in my inbox again, complete with a new trailer for the game.
Console/PC, Indie, Business/Marketing, Exclusive, Video

GDC 2015 is now open for registration! 2
by GDC Staff [10.01.14]
The time has come to sign up for the largest and longest-running worldwide event for game developers: Game Developers Conference 2015 is now open for registration!
Console/PC, Social/Online, Smartphone/Tablet, Indie, Serious, Programming, Art, Audio, Design, Production, Business/Marketing, GDC

Hugo, the 90s interactive TV show, is making a comeback on mobile 3
by Mike Rose [10.01.14]
If you were a kid in the 90s, you may remember Hugo the Troll, one of the very first interactive TV shows. The company behind the franchise has been making a move on mobile recently, and has now secured $4 million in a round of funding.
Smartphone/Tablet, Business/Marketing

A guide to breaking away and striking out on your own 23
by Gamasutra Community [10.01.14]
How Ethan Levy went from EA to success on his own: "There are a few critical lessons to learn if you are accustomed to having a steady income stream and a team of people whose mere presence holds you accountable."
Console/PC, Social/Online, Smartphone/Tablet, Indie, Serious, Business/Marketing

Four hackers indicted for breaking into Valve and Microsoft servers 9
by Christian Nutt [09.30.14]
Besides allegedly stealing Gears of War 3 game code, they also hacked into U.S. Army networks and stole training software for Apache helicopter pilots -- data worth, in total, over $100 million.
Console/PC, Business/Marketing