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May 6, 2015
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May 6, 2015
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Updates » Business/Marketing
Google's latest VR hires include former Double Fine designers 1
by Alex Wawro [04.16.15]
Google has gone ahead and acquired Dublin-based 3D sound startup Thrive Audio and Skillman & Hackett, a San Francisco VR design firm founded by former Double Fine folks Hackett and Drew Skillman.
Console/PC, Business/Marketing

Don't Miss: Examining the ethics of free-to-play games Exclusive 119
by Mike Rose [04.16.15]
F2P devs toss around the term 'whales' -- but what are they? What are their lives like? And should designers stop targeting them? This classic piece examines the ethics surrounding the issue.
Social/Online, Smartphone/Tablet, Business/Marketing, Exclusive

The confusing difference between a clone and a coincidence  
by Alex Wawro [04.16.15]
A new Offworld feature delves into a discomfiting game dev problem: How can you tell when someone has cloned your game, and when they've simply come up with a similar idea by chance?
Smartphone/Tablet, Business/Marketing

Why habit formation is the key to long-term retention 10
by Gamasutra Community [04.16.15]
"As you know, habits are mechanical. A player who gets used to coming back to your game will most likely keep coming back to your game. It is that simple."
Smartphone/Tablet, Design, Business/Marketing

Blog: Why Apple's app rating and review system is broken 12
by Gamasutra Community [04.16.15]
"These problems will persist until Apple decides to change the system. Until then, as game publishers we need to come up with creative, intelligent solutions to work with what weíve got."
Smartphone/Tablet, Business/Marketing

Rovio's VP of user acquisition has advice for boosting your game 1
by Gamasutra Community [04.16.15]
"We chat about what an indie shopís UA strategy should cost, why UA spend should not be considered marketing spend and what excites him most about the future of mobile gaming."
Smartphone/Tablet, Business/Marketing

2K Australia shuts its doors 2
by Phill Cameron [04.16.15]
2K Australia is shutting down and letting go of all staff, marking the closure of the last big Australian studio.
Console/PC, Business/Marketing

Minimum sustainable success 26
by Gamasutra Community [04.16.15]
Spry Fox's Daniel Cook offers a wake-up call to independent developers who think they can live project-to-project and make it in the long run. Here's what it really takes to sustain your studio.
Indie, Business/Marketing

EA shutting down Battlefield Heroes and three other F2P games 5
by Christian Nutt [04.15.15]
The much feted PC shooter will be winding down in 90 days due to waning popularity -- along with other early free-to-play PC titles from the publisher.
Console/PC, Business/Marketing

Google Play to start noting and promoting 'family-friendly' games 3
by Alex Wawro [04.15.15]
As the number of mobile games on the market continues to climb, this could prove a useful way for developers of family-friendly Android titles to boost their discoverability on Google's storefront.
Smartphone/Tablet, Business/Marketing

Don't Miss: Riot's League of Legends postmortem 15
by Christian Nutt [04.15.15]
Leaders from the development team behind League Of Legends share what they learned from building and running their community-centric game during GDC 2011's Social & Online Games Summit.
Console/PC, Social/Online, Art, Design, Production, Business/Marketing

The problems with weak game industry ecosystems 3
by Gamasutra Community [04.15.15]
A laundry list of the challenges facing developers who operate in countries with weak game development ecosystems, written by a Turkish developer.
Console/PC, Smartphone/Tablet, Indie, Production, Business/Marketing

Insomniac's experiment in small-scale open development pays off 1
by Alex Wawro [04.15.15]
After roughly ten months of livestreamed small-scale development, Insomniac is gearing up to launch its first PC game, Slow Down, Bull, and donate a portion of the proceeds to charity.
Console/PC, Business/Marketing

Apple Watch gets its first exclusive game, courtesy of WayForward 2
by Alex Wawro [04.15.15]
This week long-standing developer WayForward confirmed plans to launch its next game, appropriately titled Watch Quest, exclusively for the upcoming Apple Watch.
Smartphone/Tablet, Business/Marketing

Advice from my decade-long journey in the indie game industry 6
by Gamasutra Community [04.15.15]
"Looking back on things, I couldíve learned a lot more about the games industry much quicker if I had just gotten a job at a studio or press website instead of creating my own jobs along the way."
Indie, Production, Business/Marketing

GameStop testing out retro video game market 1
by Kris Graft [04.15.15]
A new report says leading video game retailer GameStop will soon be accepting classic games and consoles as part of a new program.
Console/PC, Business/Marketing

How to identify the YouTubers you want to target with your game  
by Gamasutra Community [04.15.15]
"When evaluating a YouTube channel you look at subscriptions obviously. However, what you do next is you check all of the Social Media channels that the YouTuber you are interested in is active on."
Indie, Business/Marketing

U.S. government backs summit to unite teachers and game makers 8
by Alex Wawro [04.14.15]
The U.S. Dept. of Education will help host the first-ever "Games for Learning Summit" to try and bring educators and developers together to discuss how to best design games for use in the classroom.
Console/PC, Social/Online, Smartphone/Tablet, Indie, Serious, Business/Marketing

Why Western mobile game developers need to worry about Asian app piracy 17
by Gamasutra Community [04.14.15]
"Itís hardly the first time a game has closely modeled artwork/game mechanics of another title. But itís quite another thing for one developer to use someone elseís source code."
Smartphone/Tablet, Business/Marketing

Don't Miss: How game developers come to grips with self-promotion Exclusive 17
by Leigh Alexander [04.14.15]
In 2014, Gamasutra spoke at length with developers who have been forced to acclimate to a world where they have to market their own games, do their own press outreach, and create their own materials.
Console/PC, Social/Online, Smartphone/Tablet, Indie, Business/Marketing, Exclusive