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July 3, 2015
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Updates » Business/Marketing
Forget hardware or services -- this E3, Sony's all about games 2
by Christian Nutt [06.15.15]
Sony is trying to swagger its way through E3 2015, confident in its partnerships with AAA and indies alike, confident in its own titles, and confident in fan demand for games debuted on its stage.
Console/PC, Business/Marketing, E3

Yu Suzuki takes to Kickstarter to fund development of Shenmue 3 13
by Alex Wawro [06.15.15]
Unexpectedly, Yu Suzuki briefly took the stage during Sony's E3 press conference this evening to announce that he's launching a Kickstarter campaign to help fund development of Shenmue 3.
Console/PC, Business/Marketing

Ubisoft's new swordfighting game is a lesson in persistent pitching Exclusive 3
by Kris Graft [06.15.15]
For Ubisoft Montreal creative director Jason VandenBerghe, getting For Honor greenlit wasn’t a forgone conclusion. In fact, it was a concept more than 10 years (and multiple rejections) in the making.
Console/PC, Design, Production, Business/Marketing, Exclusive, Video, E3

One Pincus-founded company absorbs another, as Zynga buys Superlabs  
by Alex Wawro [06.15.15]
Superlabs, the startup incubator launched by Mark Pincus last year after he stepped down as Zynga's CEO, has now been acquired by Zynga just months after Pincus got his old job back.
Console/PC, Business/Marketing

Open Gaming Alliance expands to cater to indies and new tech  
by Alex Wawro [06.15.15]
The Open Gaming Alliance is making a show of expanding to offer new, cheaper levels of membership for indies and new special interest groups focused on dev software, game streaming and VR/AR tech.
Console/PC, Business/Marketing, E3

Valve sees Steam surpass 10 million concurrent users  
by Alex Wawro [06.15.15]
12 years after its debut, Valve's Steam platform surpassed 10 million concurrent users yesterday amidst the opening salvo of its annual Steam Summer Sale.
Console/PC, Business/Marketing

Starbreeze is staffing up and launching its own VR headset: StarVR 2
by Alex Wawro [06.15.15]
The parent company of Payday 2 developer Starbreeze Studios, is making moves that will see it gain new staff, new IP, and a new virtual reality headset prototype known as Project StarVR.
Console/PC, Business/Marketing, Video, E3

Cocos-2dx comes to Windows 10 with Microsoft's help  
by Alex Wawro [06.15.15]
Devs using Chukong's cross-platform open-source Cocos-2dx game engine can now build games for Windows 10 and, by extension, the promised Universal Windows Platform that will span Microsoft devices.
Indie, Business/Marketing, E3

Microsoft leans on 'core' games and the promise of HoloLens at E3 Exclusive  
by Christian Nutt [06.15.15]
Microsoft came out swinging today at its annual E3 press conference with a core gamer-focused slate of newly announced and already known games.
Console/PC, Business/Marketing, Exclusive, E3

Microsoft apes Early Access with new 'Xbox Game Preview' program  
by Alex Wawro [06.15.15]
Microsoft has announced a new "Xbox Game Preview" program that's roughly akin to Steam's Early Access service, but with the added promise of a free demo for every title on offer.
Console/PC, Business/Marketing, E3

Microsoft rolls out Xbox 360 backwards compatibility to Xbox One 4
by Alex Wawro [06.15.15]
Early in Microsoft's E3 press conference today, Xbox's Mike Ybarra took the stage to promise that the company's Xbox One console would be updated to natively support a selection of Xbox 360 games.
Console/PC, Business/Marketing, E3

Watch Microsoft's E3 conference right here at 9:30 AM Pacific  
by Phill Cameron [06.15.15]
Microsoft's Xbox E3 conference will begin today at 9:30 AM Pacific, and if you aren't in attendance you can livestream the event right here from the comfort of your browser.
Console/PC, Business/Marketing, Video, E3

Bethesda's first E3 showcase a big success (and Fallout 4 comes out this year) 7
by Kris Graft [06.14.15]
At Bethesda's first-ever E3 showcase, the publisher-developer delivered a presentation that got E3 week off to an explosive, impressive start.
Business/Marketing, E3

The ESA clarifies its anti-harassment stance, future of E3  
by Christian Nutt [06.14.15]
The Entertainment Software Association's Mike Gallagher clarifies his organization's stand on GamerGate, the future of E3, and why the organization's relevant.
Console/PC, Indie, Business/Marketing, E3

Riot donates League of Legends fines to LGBTQ charity The Trevor Project 1
by Christian Nutt [06.12.15]
The company has donated fines levied against teams and players who break its rules of conduct to a helpline for queer youth -- saying its players demand it.
Console/PC, Business/Marketing

Video: Larian's lessons learned making Divinity: Original Sin 3
by Staff [06.12.15]
Studio founder Swen Vencke speaks to Larian's experience of becoming an independent, self-publishing company after 15 years of working with publishers in this Divinity: Original Sin postmortem.
Console/PC, Indie, Design, Production, Business/Marketing, Video, Vault

Google challenges Twitch with new YouTube Gaming site/app combo 1
by Alex Wawro [06.12.15]
Google further pushes YouTube as a Twitch competitor with the impending summer launch of YouTube Gaming, a dedicated website/app that aims to showcase both recorded and livestreamed game videos.
Console/PC, Business/Marketing

Arc System Works picks up Double Dragon, Kunio-Kun IP rights  
by Christian Nutt [06.12.15]
The creator of the Guilty Gear series has taken over all the Technos Japan IP -- one which it's been very closely associated with in recent years.
Console/PC, Business/Marketing

Your games can now get buzz on Product Hunt's dedicated game hub  
by Alex Wawro [06.12.15]
The startup, which sees users submitting and discovering new tech products by an upvote system, has long been a darling of the tech community and is now branching into games with a dedicated game hub.
Console/PC, Indie, Business/Marketing

6 recommendations when launching a game on KakaoTalk 4
by Gamasutra Community [06.12.15]
"Launching your product on Kakao – is a difficult, but realistic task. The most important thing is to know all details and nuances, which, partly, can stretch the process up to several weeks, or even months."
Smartphone/Tablet, Programming, Production, Business/Marketing