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May 30, 2015
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Updates » Business/Marketing
Turning the UK election into a game marketing campaign Exclusive  
by Phill Cameron [05.08.15]
We talk to Simon Bennett of Roll7 about how his studio co-opted the UK General Election into a marketing campaign for their game Not a Hero.
Console/PC, Indie, Business/Marketing, Exclusive

A little free-to-play experiment 14
by Gamasutra Community [05.08.15]
"Making a game a month and updating it every 4-6 months can work, but it's a bad idea. Users can almost invariably tell your intentions (make quick money) and call you out in the reviews."
Smartphone/Tablet, Production, Business/Marketing

The Konami console that never was 2
by Gamasutra Community [05.08.15]
Former Konami staff speak about a cancelled mid '90s console: "While it was in development, it seems that we got word of the Sony PlayStation and we shifted our direction into providing games for it."
Console/PC, Business/Marketing, History

Death of the app keyword - what's next? 2
by Gamasutra Community [05.08.15]
"One of the main tools to optimize an app and generate traffic is quickly fading away. Yes, app keywords are dying" -- a list of tips of what to do now that this app store trick doesn't work.
Smartphone/Tablet, Business/Marketing

Play it loud: What to expect from the return of Rock Band and Guitar Hero 2
by Bryant Francis [05.08.15]
What to expect as Activision and Harmonix get ready to put their respective bands back together -- in a very different age for both music and games than the last go-round.
Console/PC, Design, Production, Business/Marketing

Will Wright sees life as a game, in the smartphone age 1
by Christian Nutt [05.07.15]
"Most of my games are reality simulations. We are at the point now that we have enough data to turn your life into a gaming platform."
Smartphone/Tablet, Design, Business/Marketing

Online shop resells discounted Witcher 3 keys without dev approval 4
by Alex Wawro [05.07.15]
CD Projekt Red is engaged in a bit of a dustup with digital game retailer Green Man Gaming after the latter began reselling discounted keys for The Witcher 3 without CDPR's approval or involvement.
Console/PC, Business/Marketing

Blog: Apple now rejecting apps for mentioning other platforms 8
by Gamasutra Community [05.07.15]
"There are two clear solutions which game developers can implement to ensure they comply with the guidelines and to prevent receiving a rejection notice from Apple on new submissions or updates of their game."
Smartphone/Tablet, Business/Marketing

Heroes of Newerth is under new ownership  
by Alex Wawro [05.07.15]
The long-running F2P MOBA has been acquired from original developer S2 Games by Garena, the Singapore-based online services company that's been operating the game in Southeast Asia for years.
Social/Online, Business/Marketing

Nintendo is bringing its characters to Universal theme parks 8
by Alex Wawro [05.07.15]
The Japanese company is hungry to improve its fortunes, and now its announced a partnership with Universal to produce amusement park attractions featuring Nintendo characters.
Console/PC, Business/Marketing

Nintendo swings to full-year profits 1
by Kris Graft [05.07.15]
Nintendo on Thursday reported its earnings for the fiscal year ended March 31, showing profits that were boosted by a favorable exchange rate.
Console/PC, Smartphone/Tablet, Business/Marketing

Unity scores Mike Capps, Epic's former president, as an advisor 3
by Christian Nutt [05.07.15]
The ex-Unreal Engine man has formalized his cordial relationship with the company -- he'll be spending a week a month advising Unity.
Console/PC, Smartphone/Tablet, Indie, Business/Marketing

Opinion: The meaning of Molyneux 16
by Katherine Cross [05.07.15]
What can we learn as game developers, media, and fans from the hue and cry surrounding Peter Molyneux and Godus earlier this year? Columnist Katherine Cross examines the issue.
Social/Online, Indie, Business/Marketing

5 tips on running a successful Kickstarter campaign 2
by Gamasutra Community [05.07.15]
"What Iíve learned about the platform in the past 36 months is that a great idea and amazing team isnít enough; at least not anymore."
Console/PC, Smartphone/Tablet, Indie, Business/Marketing

Zynga lays off 18% of staff to 'narrow and intensify our execution focus' 4
by Christian Nutt [05.06.15]
Today, a beleaguered Zynga announced its latest financial results -- the first after it said goodbye to CEO Don Mattrick.
Social/Online, Smartphone/Tablet, Business/Marketing

World of Warcraft sheds 3 million subscribers in a quarter, but Activision is doing fine 4
by Christian Nutt [05.06.15]
The company actually boosted its expectations for the year -- as its signature workhorse of an MMO begins to look a little elderly.
Console/PC, Smartphone/Tablet, Business/Marketing

Don't Miss: A frank chat with Oculus VR founder Palmer Luckey 9
by Christian Nutt [05.06.15]
Speaking in 2013, Palmer Luckey explains to Gamasutra what it takes to make a game look and feel right in VR -- and shares the tricks he hoped would help his headset trump the competition.
Console/PC, Design, Business/Marketing

Sony relocates its 2015 Gamescom gala to Paris Games Week 1
by Alex Wawro [05.06.15]
For the first time in six years, Sony won't be putting on a show for the international media at Gamescom in Germany this summer -- it's focusing on Paris Games Week in October instead.
Console/PC, Business/Marketing

App Annie snaps up Mobidia, further condensing mobile analytics biz  
by Alex Wawro [05.06.15]
The mobile analytics market is getting a bit more consolidated as mobile market analytics firm App Annie snaps up Vancouver-based competitor Mobidia for an undisclosed amount of cash and stock.
Smartphone/Tablet, Business/Marketing

The numbers behind a Steam Free Weekend 2
by Gamasutra Community [05.06.15]
"We entered Early Access with a whimper, rather than a bang. During the Steam Free Weekend we sold nearly triple the number of copies we sold in our first week on Early Access."
Console/PC, Indie, Business/Marketing