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July 3, 2015
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July 3, 2015
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Updates » Business/Marketing
What goes into a game title? 4
by Gamasutra Community [06.19.15]
"The title serves a larger purpose than simply occupying a placard on the wall next to the work. It is the name of the app, the anchor for the game's opening screen, the name of the website, and much more."
Indie, Design, Business/Marketing

Considering what languages should you localize your game into 7
by Gamasutra Community [06.19.15]
A comprehensive guide to localization: "What languages should you localize into? And in what order? There are actually quite a few factors that come into play in this decision."
Console/PC, Smartphone/Tablet, Indie, Production, Business/Marketing

E3: The great console circus rides again Exclusive 2
by Simon Carless [06.19.15]
Thoughts on E3 from Simon Carless: "as a midsized console game publisher, you're only a couple of flops away from serious trouble if your games cost $50-$100 million each. It's a strange time indeed."
Console/PC, Business/Marketing, Exclusive

Come to GDC Europe for real talk on getting the financing you need  
by Staff [06.18.15]
At GDC Europe in August, Execution Labs co-founder Jason Della Rocca will offer real-world data and frank advice on how indies can get their projects -- and their companies -- funded.
Indie, Business/Marketing, GDC Europe

The benefits of a family-friendly conference at Ludolunch 1
by Phill Cameron [06.18.15]
We talk to Simon Roth and Nia Wearn about their unconference Ludolunch, which benefited from a strong focus on being family friendly.
Console/PC, Social/Online, Indie, Design, Production, Business/Marketing

Sony aims to cut the price of PS4 in Brazil by building it locally  
by Alex Wawro [06.17.15]
Sony announced plans this week to manufacture PlayStation 4 consoles within northern Brazil's Manaus Free Trade Zone, in order to begin selling the console at a lower price in Brazil later this year.
Console/PC, Business/Marketing, E3

Nintendo's 'Nindies' man updates us on how devs can work with Nintendo 1
by Christian Nutt [06.17.15]
Gamsutra speaks to Damon Baker, of Nintendo's licensing deparment, about the Humble Nindie Bundle, its Nindies@Home E3 promotion, its approach to devs, and an updated on Unity on 3DS.
Console/PC, Indie, Business/Marketing, Video, E3

Defense Grid studio halts development of Early Access game 3
by Alex Wawro [06.17.15]
Hidden Path, a studio best known for its work on Counter-Strike: Global Offensive and the Defense Grid tower defense games, has halted development of its Early Access title Windborne due to lack of funds.
Indie, Business/Marketing

Making Prettygreat mobile games with the creator of Fruit Ninja Exclusive 2
by Alex Wawro [06.17.15]
Gamasutra chats with Fruit Ninja and Jetpack Joyride designer Luke Muscat about his decision to quit Halfbrick with his pals to start a new studio, Prettygreat, and what it takes to make a mobile mega-hit.
Smartphone/Tablet, Design, Business/Marketing, Exclusive

Xbox chief admits Microsoft had 'lost its way' in the PC game market 11
by Kris Graft [06.16.15]
At PC Gamer's PC Gaming Show at E3, Microsoftís Xbox boss Phil Spencer admitted that his company has dropped the ball lately when it comes to catering to the PC game market.
Console/PC, Business/Marketing, E3

Nod Labs nets $13.5M to make cross-platform VR game controllers 1
by Alex Wawro [06.16.15]
California-based hardware startup Nod Labs has reaped $13.5 million in investment as it debuts its Nod Backspin, a motion-sensitive gamepad billed as a cross-platform VR controller.
Console/PC, Business/Marketing

Square Enix gives its RPG-focused studio a name and a debut game  
by Alex Wawro [06.16.15]
The outfit we heard about last year has finally been branded Tokyo RPG Factory; its remit is, appropriately enough, to produce JRPGs, starting with its 2016 debut release Project Setsuna.
Console/PC, Business/Marketing, E3

Blog: A quick look back at Shenmue  
by Gamasutra Community [06.16.15]
Blogger Josh Bycer looks back at Sega's franchise, as Yu Suzuki turns to Kickstarter to bring it back to life: "Shenmue's fate was really a shame both for Sega and the industry."
Console/PC, Design, Business/Marketing

GenDesign is a new studio helmed by The Last Guardian director  
by Alex Wawro [06.16.15]
Shortly after he was thanked for his continuing work on The Last Guardian, Fumito Ueda took to Twitter to hype his new Tokyo-based studio, GenDesign, staffed by his fellow former Team Ico developers.
Indie, Business/Marketing, E3

Shenmue 3 sets new Kickstarter record, hits $2M goal in 9 hours 3
by Alex Wawro [06.16.15]
Announced last night by Yu Suzuki on-stage at Sony's E3 press event, Shenmue 3 is now the fastest game project on Kickstarter to surpass $1 million pledged -- in less than two hours.
Console/PC, Business/Marketing, E3

At E3, Nintendo hints at the future as it celebrates itself now 37
by Christian Nutt [06.16.15]
Nintendo's E3 stream promised a slew of games for 2015 -- maybe too many. But it also promised change. Was it the swan song of Nintendo-as-it-is-now?
Console/PC, Smartphone/Tablet, Business/Marketing, E3

Check out the 2015 Game Career Guide right now! 2
by Staff [06.16.15]
Hey developers! Looking to advance your career in the game industry? The free annual Game Career Guide for 2015 is out now, and its packed with insight to help industry newcomers and veterans alike.
Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Audio, Design, Production, Business/Marketing

Get cutting-edge mobile design and monetization tips at GDC Europe  
by Staff [06.16.15]
Leading experts are talking about the design, production and monetization of cutting-edge mobile games like Assassin's Creed Identity at GDC Europe in Cologne, Germany this August.
Smartphone/Tablet, Design, Production, Business/Marketing, GDC Europe

See Nintendo's E3 2015 presentation right here at 9 AM Pacific  
by Staff [06.16.15]
Nintendo is once again giving up the opportunity to hold a live stage show at E3 this year in favor of a pre-recorded video broadcast outlining its 2015 strategy to the public; you can watch it here.
Console/PC, Business/Marketing, Video, E3

Things you should consider before 'going pro' as a contractor 4
by Gamasutra Community [06.16.15]
"With writing Iím a professional. Thatís where the money comes in. But for game design Iím the home chef. I donít know if I would ever want to work in a restaurant."
Console/PC, Social/Online, Smartphone/Tablet, Indie, Serious, Business/Marketing