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April 2, 2015
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Updates » Business/Marketing
One Life Left vs. Gamasutra GDC Podcast #4: Who in the world is 'Richard Lemarchand'?  
by Staff [03.27.15]
Relive GDC 2015 through the magic of podcasting! Special guests include IGDA's Kate Edwards, Harmonix creative director Matt Boch, and an impromptu appearance by a man named Richard Lemarchand.
Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Audio, Design, Production, Business/Marketing, Podcast, GDC

10 can't-miss video postmortems from the GDC Vault  
by Alex Wawro [03.27.15]
From Steamworld Dig to Shenmue, this collection of video postmortems covers a variety of games. What they have in common is that they're free to watch, and can't-miss viewing.
Console/PC, Indie, Programming, Art, Audio, Design, Production, Business/Marketing, Vault

How analytics and ads can work together in your game  
by Gamasutra Community [03.27.15]
"With data-driven models, you can see exactly what source is bringing consumers in, which source they’re passing over, which source finally drives them to buy."
Console/PC, Social/Online, Smartphone/Tablet, Indie, Business/Marketing

Soon you'll be able to sign up for Valve's Vive VR dev kit 1
by Christian Nutt [03.27.15]
Company spokesman Doug Lombardi says that Valve plans to launch a sign-up site for free (and likely extremely limited) dev kits next as early as week.
Console/PC, Indie, Business/Marketing, VR

Quebec reinstates video game tax breaks 4
by Christian Nutt [03.27.15]
A new budget means new tax breaks: The Quebec government has restored the 37.5 percent credit for game development, which was slashed last June.
Console/PC, Business/Marketing

How to implement in-game player feedback forms 1
by Gamasutra Community [03.27.15]
"As developers we need to make it as frictionless as possible for players to communicate feedback to us - otherwise most won't bother. This is the beauty of this system."
Console/PC, Smartphone/Tablet, Indie, Business/Marketing

Running an indie studio: Biz lessons, one year in 2
by Gamasutra Community [03.27.15]
A year in to running SassyBot Studio, Elwin Verploegen shares tips on running a business -- from the initial founding agreements to accounting and planning development.
Indie, Business/Marketing

5 awesome hacks for exhibiting your indie game at PAX or GDC 2
by Gamasutra Community [03.27.15]
"With a limited budget, it’s critical to be as efficient as possible, and small edges really add up. These tricks likely made hundreds of real dollars of difference in the effectiveness of our booth."
Indie, Business/Marketing

5 best practices for cost-efficient user acquisition 1
by Gamasutra Community [03.27.15]
"Building and executing a cost-efficient user acquisition strategy is a cornerstone of mobile game monetization." Here are "the best — and most economical — ways to attract new players."
Smartphone/Tablet, Business/Marketing

Zynga faces revived fraud lawsuit: Did its execs lie to investors?  
by Christian Nutt [03.26.15]
In a ruling in San Francisco, U.S. District Judge Jeffrey White ruled that shareholders can pursue claims alleging that its execs took advantage of investors.
Social/Online, Smartphone/Tablet, Business/Marketing

How we, as devs, can engage and contribute to our local community 3
by Gamasutra Community [03.26.15]
"Community engagement is something we’ve always been involved with since the get-go. It’s a side activity for us, but nevertheless important, and about high time we put together a summary of our activities."
Indie, Business/Marketing

Don't Miss: Successful principles of an indie game bottom feeder 46
by Jeff Vogel [03.26.15]
Going indie? Find an underserved niche audience, "accept what you can't change, be as awesome as you can, charge what you're worth, and stand proud," writes Spiderweb Software's Jeff Vogel.
Console/PC, Indie, Design, Production, Business/Marketing

Road to SXSW: The ups and downs of showing off our game 1
by Gamasutra Community [03.26.15]
A critical look at SXSW's indie area -- a very different environment than PAX or GDC: "What went right, what went wrong, and then summarize with what I think should happen in the future."
Indie, Business/Marketing

You can now make games for Facebook's mobile Messenger platform  
by Phill Cameron [03.26.15]
Facebook has announced and launched an in-messenger app platform at F8, allowing developers to create apps and games for its standalone Messenger mobile app -- a la LINE or WeChat.
Social/Online, Smartphone/Tablet, Business/Marketing

Valve updates devs on the Steam Discovery changes 1
by Christian Nutt [03.25.15]
"Thanks to the Discovery Update, customers appear to be getting better and more personalized information, and acting on it," the company says, in a new blog post.
Console/PC, Indie, Business/Marketing

Gabe Newell shares how a flat structure helps Valve succeed 10
by Christian Nutt [03.25.15]
In an email exchange, the co-founder of Valve explains exactly why its flat structure works well, and how he hopes to take a more active role now that it's matured.
Console/PC, Production, Business/Marketing

Facebook F8: New services for devs, including ads, in-game gifts, analytics  
by Christian Nutt [03.25.15]
Today in San Francisco Facebook kicked off its annual conference, F8, and announced a swath of new features. Here's a collection of those relevant to game devs.
Social/Online, Smartphone/Tablet, Programming, Business/Marketing

343 dips its toes into F2P with Russian beta of Halo Online 4
by Alex Wawro [03.25.15]
The folks at 343 Industries are testing the waters of free-to-play Halo by beta-testing a multiplayer-only PC version of the game this spring -- in Russia.
Console/PC, Business/Marketing

Latest PS4 update brings verified developer accounts to PSN  
by Alex Wawro [03.25.15]
UPDATE A big firmware update coming to PS4 this week includes a new "Verified Account" system that will emblazon the PSN accounts of developers and other game industry professionals with a special badge.
Console/PC, Business/Marketing

Microsoft makes a version of Azure free for student developers  
by Alex Wawro [03.25.15]
Microsoft is making a show of reaching out to young developers by making a suite of Azure development tools and resources freely available to students registered in its Dreamspark educational program.
Console/PC, Business/Marketing