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May 3, 2016
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Updates » Business/Marketing
MechWarrior Online dev jumps into eSports with $100k tourney 5
by Alex Wawro [04.05.16]
As the business of eSports matures, developer Piranha Games is throwing its hat into the ring by launching a world championship tournament for its free-to-play MechWarrior Online with a $100k prize pool.
Social/Online, Business/Marketing

GDC & VRDC 2016 talks are now available to watch on the GDC Vault!  
by Staff [04.05.16]
Game Developers Conference officials are happy to announce that the many talks and presentations delivered by game industry notables last month at GDC 2016 are now available to watch on the GDC Vault!
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Serious, Programming, Art, Audio, Design, Production, Business/Marketing, Vault, GDC

Blog: GDC is over. Now what? 2
by Gamasutra Community [04.05.16]
"It was a really fun and exhausting week. We learned a lot, tried new technologies, and made new friends and connections. The byproduct of this is lots and lots of business cards."
Console/PC, Smartphone/Tablet, Indie, Business/Marketing

Vive has arrived: Let's take a closer look at room-scale VR in the wild 15
by Kris Graft [04.05.16]
Gamasutra editor-in-chief Kris Graft spent some time with the consumer version of the SteamVR-powered HTC Vive. Don't mount your positional trackers the same way he did.
VR, Design, Business/Marketing, Video

Vicarious Visions co-founders depart studio after 25 years  
by Chris Kerr [04.05.16]
"We look forward to the success which lies ahead for Vicarious Visions under new leadership and thank Activision for celebrating and supporting all that we have accomplished together."
Console/PC, Business/Marketing

Machine Zone rebrands as MZ, launches new connectivity platform  
by Chris Kerr [04.05.16]
"RTplatform is massive platform for doing high-fanout data processing. We hope to do many-to-many applications. This is an infrastructure that allows you to do some extremely large things in real time at scale."
Smartphone/Tablet, Business/Marketing

New Video Game Hall of Fame finalists include Final Fantasy, Pokemon, and Minecraft  
by Christian Nutt [04.04.16]
The Strong Museum of Play has announced the 2016 finalists for its World Video Game Hall of Fame, and the slate once again represents some of the most popular and influential games yet released.
Console/PC, Smartphone/Tablet, Business/Marketing, History

ESL adds Hitbox to its roster of eSports streaming partners  
by Alex Wawro [04.04.16]
The ESL has cut a two-year deal with video game livestreaming platform Hitbox to stream ESL-organized events, starting with the Intel Extreme Masters tournament in Katowice, Poland last weekend.
Console/PC, Business/Marketing

Blog: How can we really improve discoverability? 19
by Gamasutra Community [04.04.16]
"So how can we improve discoverability for games? From my perspective: better communities. Replacing forums with social media has a lot of upside, but the serious downside is that our conversations about games are hidden, or at best compartmentalized."
Indie, Business/Marketing

Pitching games: What's worked so far 1
by Gamasutra Community [04.04.16]
"Always apply common sense and kindness with how you approach people, but also what you present to them. From time to time, take a step back with your pitch and ask yourself honestly if you would appreciate how you behave."
Indie, Business/Marketing

The average U.S. paying mobile game player spent $87 on F2P IAP last year 2
by Chris Kerr [04.04.16]
In the U.S., mobile game players who spent money in game last year shelled out an average of $87 on in-app purchases: a figure that's just $5 shy of the $92 average spend of PC and console gamers.
Smartphone/Tablet, Business/Marketing

HTC and Oculus struggling with pre-order problems  
by Chris Kerr [04.04.16]
HTC and Oculus are both nursing pre-order headaches as they prepare to make their consumer virtual reality debut with the HTC Vive and Oculus Rift.
VR, Business/Marketing

Xbox chief Phil Spencer quashes 'Xbox One and a half' rumors 3
by Chris Kerr [04.04.16]
Microsoft’s Phil Spencer isn’t enamoured with the idea of releasing an upgraded Xbox One mid-generation, with the Xbox chief explaining he's not a fan of "Xbox One and a half."
Console/PC, Business/Marketing

With finances flagging, Rovio refocuses on games as a service 1
by Alex Wawro [04.04.16]
After a few bad years, lots of layoffs and multiple leadership changes, the house that Angry Birds built is in a tough spot. The way out, at least according to its new games chief, is free-to-play.
Smartphone/Tablet, Business/Marketing

How Nintendo crushed the 1980s PC market with the NES 3
by Christian Nutt [04.01.16]
The Digital Antiquarian blog has published a fascinating new history of how Nintendo took on personal computers in the U.S. -- and won -- in the 1980s, with its Nintendo Entertainment System console.
Console/PC, Business/Marketing, History

Capcom reorganizes to make more mobile games using its popular IP  
by Alex Wawro [04.01.16]
Capcom is uniting its mobile businesses and creating a new "Mobile Business Division" that will focus on releasing more mobile games featuring popular Capcom game franchises.
Smartphone/Tablet, Business/Marketing

We don't get what the point of Miitomo is, but that's okay 10
by Staff [04.01.16]
The Gamasutra staff takes on Miitomo. What the hell is it? Is it any good? Does it portend anything for Nintendo's fortunes on mobile, or its overarching strategy for the space? We dive right in.
Smartphone/Tablet, Design, Business/Marketing

Don't Miss: A look back at April Fool's Day in the game industry 7
by Alex Wawro [04.01.16]
From Street Fighter's fake character to Irem's fake console, in this timeless feature we look back at classic April Fool's Day hoaxes in the game industry that made us laugh, groan -- or both.
Console/PC, Indie, Business/Marketing

Activision lays off staff at Guitar Hero Live developer FreeStyle  
by Alex Wawro [04.01.16]
A number of people have been laid off from Guitar Hero Live developer FreeStyle Games, which will now focus on supporting the game rather than developing new projects.
Console/PC, Business/Marketing

The basics of burst campaigns on mobile 4
by Gamasutra Community [04.01.16]
"A burst campaign is a mobile marketing technique used to dramatically increase an app’s installations in a very short period of time, thus gaining instant placement at the top of Apple and Android’s app stores."
Smartphone/Tablet, Business/Marketing