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July 2, 2015
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Updates » Business/Marketing
Coming into focus: Understanding video game market research  
by Gamasutra Community [06.01.15]
How focus testing can help: "Now that Iíve been on the other side of the two-way mirror, I have a much better understanding of the market research process."
Console/PC, Social/Online, Smartphone/Tablet, Design, Business/Marketing

The tenets of community management, in free-to-play  
by Gamasutra Community [06.01.15]
How you can manage your community, help get players to pay, and do with predictive analytics -- what it takes to make community management work in today's games.
Console/PC, Smartphone/Tablet, Business/Marketing

Gone in 60 seconds: How to keep new players happy in F2P 3
by Gamasutra Community [06.01.15]
A list of tips, with practical examples from current games. "Understanding how to grab the attention of your players from the get go is key to ensuring they will return to play your game again."
Console/PC, Social/Online, Smartphone/Tablet, Design, Business/Marketing

Lessons learned from Ultimate Chicken Horse's successful Kickstarter 6
by Gamasutra Community [06.01.15]
Plenty of stats and tactics for a successful campaign -- including how to work with Reddit, and Twitter -- from developers who beat their goal by over $10,000.
Console/PC, Indie, Business/Marketing

Texas slashes government incentives for video games and film  
by Christian Nutt [05.29.15]
As the two industries clash over who gets what, a lack of compromise and heightened scrutiny from politicians means that the latest subsidies are looking very lean by previous standards.
Console/PC, Social/Online, Smartphone/Tablet, Indie, Serious, Business/Marketing

GameStop sees profits rise as it moves beyond retail games  
by Alex Wawro [05.29.15]
The retailer continues to expand beyond its core remit of selling physical copies of games to embrace digital distribution and test out physical storefronts dedicated to merchandise other than games.
Console/PC, Business/Marketing

2K sticks by BioShock as the franchise tops 25M copies sold 7
by Alex Wawro [05.29.15]
T2 chief Strauss Zelnick seems bullish about the future of 2K's BioShock franchise, which he claims has sold over 25M to date -- 11M of which were copies of Irrational Games' swan song Infinite.
Console/PC, Business/Marketing

Don't Miss: Our 30th anniversary retrospective of Gradius 8
by Kurt Kulata [05.29.15]
Remember Gradius? Konami's stand-out 2D shooter franchise was released 30 years ago today, and in this feature Hardcore Gaming 101's Kurt Kalata takes us on a stroll through its releases.
Console/PC, Programming, Art, Audio, Design, Production, Business/Marketing

Konami looks to the future, and it's not the future longtime fans want 16
by Christian Nutt [05.29.15]
Konami's statement to the press today -- meant to soothe console fans -- was a smokescreen, but if you strain your eyes, you can see the signs of a shifting industry writ large.
Console/PC, Smartphone/Tablet, Business/Marketing

ESA aims to invite up to 5k members of the public to E3 this year  
by Alex Wawro [05.29.15]
E3 is just a few weeks away, and this year it seems the industry trade fair will be a bit more crowded as select exhibitors will be allowed to issue thousands of invitations to their fans.
Console/PC, Business/Marketing, E3

What mobile game developers need to know about Japan  
by Gamasutra Community [05.29.15]
"Jumping into a growing mobile game market like Japan only makes business sense if you can afford the high CPI , and if youíre able to market in ways that are culturally relevant to the players."
Smartphone/Tablet, Business/Marketing

The buying habits of hardcore PvP gamers 5
by Gamasutra Community [05.29.15]
Developers of MMO Das Tal surveyed their likely players -- and found out about platform and purchasing-style preferences. Useful info for those targeting a very core audience.
Console/PC, Indie, Business/Marketing

The facts and figures behind Fingle dev Game Oven, and its closure 11
by Gamasutra Community [05.29.15]
From critically acclaimed to closing up shop: Dutch developer Game Oven achieved international notoriety for games like Fingle and Bounden, but called it quits. Here's the whole story.
Smartphone/Tablet, Indie, Production, Business/Marketing

Report: Apple buys augmented reality SDK startup Metaio 1
by Christian Nutt [05.28.15]
The startup produced an SDK available for a variety of platforms -- and now Apple seems to have dived into the tech, as legal documents confirm that it's been snapped up by the tech giant.
Smartphone/Tablet, Programming, Business/Marketing, VR

Saying goodbye to game grad school: A personal postmortem  
by Gamasutra Community [05.28.15]
"There are so many arcs and characters from NYU and the events surrounding my time there that these years are really just the latest book in a series thatís finally found its footing."
Console/PC, Social/Online, Smartphone/Tablet, Indie, Serious, Business/Marketing, Student/Education

Free-to-play proves too enticing for another premium MMO: WildStar  
by Alex Wawro [05.28.15]
Carbine Studios' WildStar is the latest premium MMORPG to abandon mandatory subscriptions in favor of a monetization model that will see the entire game becoming free-to-play this fall.
Console/PC, Business/Marketing

Starbreeze aims to snap up the Valhalla engine in $8.6M deal 1
by Alex Wawro [05.28.15]
Stockholm-based Starbreeze Studios seeks to acquire the Valhalla game engine in a stock deal valued at roughly 73 million Swedish kroner (~$8.6 million USD).
Console/PC, Business/Marketing

Godus developer 22Cans 'reboots' under new chief Simon Phillips  
by Alex Wawro [05.28.15]
Peter Molyneux's studio 22Cans is making a show of hiring fresh talent and making some staffing changes to "reboot" the company, chief among them being naming recent hire Simon Phillips the new CEO.
Console/PC, Smartphone/Tablet, Indie, Business/Marketing

An indie game with 60 million players? The story of Transformice 11
by Gamasutra Community [05.28.15]
Four years in to creating a game that spiked in popularity beyond its developers wildest dreams: A postmortem of boom times, a changing business model, and a studio's transformation.
Console/PC, Indie, Art, Design, Production, Business/Marketing

Might & Magic creator nets $4.5M to launch new mobile venture  
by Alex Wawro [05.28.15]
Game industry veteran Jon Van Caneghem has managed to raise $4.5 million from investors like Tencent to publicly launch a new L.A.-based mobile game developer/publisher: VC Mobile Entertainment.
Smartphone/Tablet, Business/Marketing