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Updates » Business/Marketing
Licensed games: A better way to acquire users? 2
by Gamasutra Community [05.28.13]
Getting new users into your game is getting more and more difficult. While licensed games have a bad rap, established brands are an effective lure. But what does that do to your user acquisition costs?
Social/Online, Smartphone/Tablet, Business/Marketing
E3 and the start of an unprecedented generation Exclusive 11
by Leigh Alexander [05.28.13]
With E3 2013 only weeks away, Gamasutra editor-at-large Leigh Alexander talks to ESA senior VP Rich Taylor about the changes we can expect this year.
Console/PC, Indie, Design, Business/Marketing, Exclusive
Why you must sell your game to the people who sell your game 6
by Gamasutra Community [05.27.13]
Adam Saltsman, the independent game designer behind Hundreds and Canabalt, offers advice on getting platform holders interested in your game.
Console/PC, Smartphone/Tablet, Indie, Business/Marketing
5 quick tips for app store optimization 2
by Gamasutra Community [05.27.13]
Getting your game noticed in app stores is a huge challenge and the bane of many developers. But these quick tips can boost your chances of finding an audience.
Smartphone/Tablet, Indie, Business/Marketing
Xbox One preowned rumors batter GameStop shares 15
by Kris Ligman [05.24.13]
GameStop, the U.S.'s largest physical retailer of preowned games, has seen its stock drop precipitously since reports began to spread that the Xbox One would tighten up terms of used game sales.
Console/PC, Business/Marketing
For Unity, lowering the barriers on mobile is good business Exclusive 4
by Mike Rose [05.24.13]
There's a chance you missed the news that Unity's basic mobile licenses went free earlier this week. Unity CEO David Helgason explains how his company can afford to make this move.
Smartphone/Tablet, Business/Marketing, Exclusive
Blog: We're indie, we like Microsoft. So what? 55
by Gamasutra Community [05.24.13]
The Xbox One reveal was broadly perceived as being anti-indie. But I MAED A GAM3 W1TH Z0MBIES 1N IT!!!1 developer James Silva explains why he thinks "everything is fine."
Console/PC, Indie, Business/Marketing
Xbox One: A flawed plan, well-executed 70
by Gamasutra Community [05.24.13]
Analyst Nicholas Lovell argues that Microsoft is chasing a 1990s-era plan for set top box domination in an era that has long since moved on.
Console/PC, Business/Marketing
Unity announces support for open-source platform Tizen 1
by Kris Ligman [05.23.13]
On the heels of YoYo Games' announcement that it would be bringing GameMaker to Tizen, Unity Technologies has announced it, too, is developing a version of its software to the open-source platform.
Smartphone/Tablet, Indie, Programming, Business/Marketing
This Week in Video Game Criticism: From Indie Networks to Wii U 3
by Kris Ligman [05.23.13]
This week, our partnership with game criticism site Critical Distance brings us picks on topics including the Wii U and indies helping indies.
Console/PC, Indie, Design, Business/Marketing
Here's how much 'whales' spent so far this year 19
by Mike Rose [05.23.13]
The top 1 percent of people spending money on in-app purchases in mobile and web games account for around 33 percent of total spending, according to a new report.
Social/Online, Smartphone/Tablet, Business/Marketing
EA's Gothenburg studio takes on Need for Speed  
by Mike Rose [05.23.13]
Electronic Arts has handed the reins to the Need for Speed franchise to its new Gothenburg, Sweden studio Ghost Games, with a release due later this year.
Console/PC, Business/Marketing
Another Square Enix president has resigned 1
by Mike Rose [05.23.13]
UPDATED The executive shake-up continues at Square Enix, as the company's U.S president and CEO Mike Fischer has quit, according to media reports.
Console/PC, Business/Marketing
British mobile outfit Ustwo launches dedicated games studio 1
by Mike Rose [05.23.13]
British mobile app developer Ustwo, best known for Whale Trail, has launched a dedicated games studio headed up by a handful of notable industry figures.
Smartphone/Tablet, Business/Marketing, Video
With no acceptable offers on the table, Atari is going to auction 14
by Mike Rose [05.23.13]
Earlier this year, the U.S. branch of Atari filed for Chapter 11 bankruptcy, with the aim to sell all of its assets and secure a fresh start for the company. Four months on, the sale isn't going so well.
Console/PC, Business/Marketing
Report: Microsoft's deal with NFL is worth over $400 million 8
by Kris Ligman [05.22.13]
The Associated Press reports that Microsoft's new Xbox One partnership with the NHL, which is advertised as integrating live match streaming with interactive apps, comes with a hefty price tag.
Console/PC, Business/Marketing
'This model of game making is so fundamentally broken.' 57
by Kris Ligman [05.22.13]
Following recent layoffs at Trion and his comments that the industry was "fundamentally broken," departed Trion CCO elaborates on his remarks and what the industry needs if it wants to see change.
Console/PC, Social/Online, Indie, Production, Business/Marketing
The problem with investors and game developers 8
by Gamasutra Community [05.22.13]
Charles Huang couldn't get investors interested in RedOctane when Guitar Hero was about to blow up. Has the success of Supercell or Puzzle & Dragons changed anything?
Console/PC, Social/Online, Smartphone/Tablet, Indie, Business/Marketing
Blog: I took my Ouya game to retail, and here's what happened 23
by Gamasutra Community [05.22.13]
With OUYA kiosks in stores across the UK, one indie sets up a guerrilla demo for his game at a local video game shop.
Console/PC, Indie, Business/Marketing
Don't plan on being able to self-publish on Xbox One 2
by Kris Ligman [05.22.13]
After a fairly lukewarm attempt to reach out to small developers yesterday during the Xbox One reveal, it has also become apparent that Microsoft will not permit self-publishing on the new console.
Console/PC, Indie, Business/Marketing