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May 24, 2015
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Updates » Business/Marketing
The problems with weak game industry ecosystems 4
by Gamasutra Community [04.15.15]
A laundry list of the challenges facing developers who operate in countries with weak game development ecosystems, written by a Turkish developer.
Console/PC, Smartphone/Tablet, Indie, Production, Business/Marketing

Insomniac's experiment in small-scale open development pays off 1
by Alex Wawro [04.15.15]
After roughly ten months of livestreamed small-scale development, Insomniac is gearing up to launch its first PC game, Slow Down, Bull, and donate a portion of the proceeds to charity.
Console/PC, Business/Marketing

Apple Watch gets its first exclusive game, courtesy of WayForward 2
by Alex Wawro [04.15.15]
This week long-standing developer WayForward confirmed plans to launch its next game, appropriately titled Watch Quest, exclusively for the upcoming Apple Watch.
Smartphone/Tablet, Business/Marketing

Advice from my decade-long journey in the indie game industry 6
by Gamasutra Community [04.15.15]
"Looking back on things, I could’ve learned a lot more about the games industry much quicker if I had just gotten a job at a studio or press website instead of creating my own jobs along the way."
Indie, Production, Business/Marketing

GameStop testing out retro video game market 1
by Kris Graft [04.15.15]
A new report says leading video game retailer GameStop will soon be accepting classic games and consoles as part of a new program.
Console/PC, Business/Marketing

How to identify the YouTubers you want to target with your game  
by Gamasutra Community [04.15.15]
"When evaluating a YouTube channel you look at subscriptions obviously. However, what you do next is you check all of the Social Media channels that the YouTuber you are interested in is active on."
Indie, Business/Marketing

U.S. government backs summit to unite teachers and game makers 8
by Alex Wawro [04.14.15]
The U.S. Dept. of Education will help host the first-ever "Games for Learning Summit" to try and bring educators and developers together to discuss how to best design games for use in the classroom.
Console/PC, Social/Online, Smartphone/Tablet, Indie, Serious, Business/Marketing

Why Western mobile game developers need to worry about Asian app piracy 17
by Gamasutra Community [04.14.15]
"It’s hardly the first time a game has closely modeled artwork/game mechanics of another title. But it’s quite another thing for one developer to use someone else’s source code."
Smartphone/Tablet, Business/Marketing

Don't Miss: How game developers come to grips with self-promotion Exclusive 17
by Leigh Alexander [04.14.15]
In 2014, Gamasutra spoke at length with developers who have been forced to acclimate to a world where they have to market their own games, do their own press outreach, and create their own materials.
Console/PC, Social/Online, Smartphone/Tablet, Indie, Business/Marketing, Exclusive

Report: China now leads the world in downloading iOS apps  
by Alex Wawro [04.14.15]
The latest report from mobile analytics firm App Annie shows China finally surpassing the U.S. in terms of iOS app downloads, though not in revenue.
Smartphone/Tablet, Business/Marketing

It's Rock Band vs. Guitar Hero all over again 9
by Kris Graft [04.14.15]
Activision today announced Guitar Hero Live, the reincarnation of its dormant rhythm game series, which will go head-to-head against Harmonix’s upcoming Rock Band 4.
Console/PC, Business/Marketing, Video

X-Wing and Mechwarrior makers unite to launch a new studio  
by Alex Wawro [04.14.15]
David Wessman, Jack Mamais & Coray Seifert take the wraps off their new studio, which aims to build "hardcore multiplayer experiences" for contemporary platforms, including virtual reality headsets.
Console/PC, Indie, Business/Marketing

Getting greenlit on Steam in 8 days 4
by Gamasutra Community [04.14.15]
"Quality is important, and you need to make your own traffic. Don't be complacent and expect the voters to roll in on their own backs. Go and find them."

Report: Mobile games overtake console in TV ad spend in 2015 1
by Alex Wawro [04.13.15]
Mobile game firms are spending big to acquire users;'s Sean Muller says that together, King, Supercell, Machine Zone and uCool have spent over $130 million on TV ads for their games in 2015.
Smartphone/Tablet, Business/Marketing

Don't Miss: Gabe Newell and Erik Johnson on Dota 2 and Valve's way 18
by Christian Nutt [04.13.15]
As the company let Dota 2 into the wild, Gamasutra spoke to Valve boss Gabe Newell and project leader Erik Johnson about how the game was greenlit under Valve's auspices in this classic interview.
Console/PC, Design, Production, Business/Marketing

A data-driven look at why eSports should be called up to the majors 2
by Alex Wawro [04.13.15]
With viewership and prize pool numbers on a meteoric rise, consultant Prashob Menon argues that eSports are big enough to merit being broadcast and covered like a major league sport.
Console/PC, Business/Marketing

One year in Steam Greenlight 12
by Gamasutra Community [04.13.15]
"Greenlight won't last forever, though; we hope that we'll make it onto Steam before Greenlight dies, or that we perform better in its successor program."
Console/PC, Indie, Business/Marketing

Gamification, rewards, and learning 3
by Gamasutra Community [04.13.15]
"Gamification is not something we should fear or despise, but it is a tool that should be used carefully and intelligently. Rewards and challenges are the way we learn."
Smartphone/Tablet, Design, Business/Marketing

Report: What really killed Darkside's deal to remake Phantom Dust 6
by Alex Wawro [04.10.15]
A new Kotaku report aims to shed light on what happened to the deal between Darkside & Microsoft to develop a Phantom Dust remake, & how unreasonable publisher expectations nearly destroyed a studio.
Console/PC, Business/Marketing

Sponsored: As livestreaming rises, NAB Show reaches out to game devs  
by NAB Show [04.10.15]
The NAB Show invites game developers of all stripes to attend its upcoming NAB Show in Las Vegas this month to learn more about game broadcasting.
Console/PC, Social/Online, Business/Marketing, Sponsored Article