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December 18, 2014
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December 18, 2014
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Updates » Business/Marketing
Discoverability: It's not just for app stores anymore! 5
by Gamasutra Community [11.18.14]
How times are changing for PC distribution: "'We'll release on Steam and be okay' is just as bad an idea as the marketing strategy of 'Apple will feature us.'"
Console/PC, Indie, Business/Marketing

Rising video game prices in the UK bump up inflation rate  
by Mike Rose [11.18.14]
The rising price of video games in the UK is boosting inflation rates, especially in the run-up to Christmas, says the UK Statistics Authority.
Console/PC, Business/Marketing

Hong Kong is the key to targeting China with your mobile game  
by Mike Rose [11.18.14]
Mobile analytics company Metaps continues to investigate the best ways to break into the mobile game markets in the East, this time suggesting that Hong Kong could be your best entry point for capturing a wider Chinese audience.
Smartphone/Tablet, Business/Marketing

Q&A: When toy cars are infused with traditional game design Exclusive 2
by Mike Rose [11.18.14]
Earlier this year, robotics company Anki hired Joby Otero, a 23 year video game industry veteran, to help spearhead its Anki Drive project. I spoke with Otero about the design behind Anki Drive, and where he plans to take it now that he's onboard.
Console/PC, Design, Business/Marketing, Exclusive

'You can't get caught up in making games for yourself' 20
by Christian Nutt [11.17.14]
Enix America existed in the NES and SNES eras before shutting down. Producer Robert Jerauld talks lessons and history in a new interview -- and spills the beans on a Dragon Quest localization that wasn't.
Console/PC, Design, Business/Marketing, History

PlayStation boss: 'We coexist' with the industry... as Microsoft lags behind 21
by Christian Nutt [11.17.14]
"We coexist. The world is a big place. We totally accept that, even if youíre a hardcore PlayStation gamer, you may wish to have different gaming experiences in different settings. Thatís completely reasonable."
Console/PC, Business/Marketing

Finnish mobile studio Seriously nets another $5M in investment  
by Alex Wawro [11.17.14]
Finnish casual games startup Seriously has launched its first game and completed a second round of fundraising from extant investors that brings its total to $10 million as it moves to expand.
Smartphone/Tablet, Business/Marketing

Swedish accelerator aims to send indies to game dev summer camp 1
by Alex Wawro [11.17.14]
Swedish industry vets have teamed up to launch Stugan, a non-profit accelerator program that aims to host 20 developers in a cabin in the Swedish hinterlands for two months to make their games.
Indie, Business/Marketing

Add MMO support to your game in a few easy steps, the Goat Simulator way 4
by Mike Rose [11.17.14]
Goat Simulator company Coffee Stain Studios put much of the game industry to shame today, showing just how easy it is to turn your serious action game into a fully-fledged MMO.
Console/PC, Indie, Business/Marketing, Video

The key to crowdfunding success: Think about your backers 1
by Gamasutra Community [11.17.14]
How a tiny team made $60,000: "Run a good and fun campaign. Do your very best, communicate constantly, and be honest. People notice this, and it's important."
Console/PC, Indie, Business/Marketing, Crowdfunding

Snail Games hit with race discrimination lawsuit 4
by Mike Rose [11.17.14]
A former director at the U.S. branch of Chinese company Snail Games has filed a lawsuit against the company, alleging unlawful dismissal due to "race discrimination."
Console/PC, Smartphone/Tablet, Business/Marketing

Nintendo doesn't simply want the same games as every other system 21
by Mike Rose [11.17.14]
"What the other companies are doing makes business sense. But it's boring." - Nintendo's Shigeru Miyamoto goes some way to explaining why you shouldn't expect so many third-party titles on Nintendo platforms.
Console/PC, Business/Marketing

'Should you charge for new content, or give it to your audience for free?' 11
by Christian Nutt [11.14.14]
This week, Monument Valley updated with paid DLC -- and a portion of its users revolted. Can you charge for content? Should you? We ask devs.
Console/PC, Smartphone/Tablet, Indie, Business/Marketing

Analyst: Console titles now selling as many as 25% of copies digitally 4
by Christian Nutt [11.14.14]
Data keeps coming in that suggests the shift to digital is a big one for this generation, with Cowen and Company analyst Doug Creutz now saying that a quarter of copies are digital.
Console/PC, Business/Marketing

Majesco and its indie label Midnight City in serious trouble 2
by Christian Nutt [11.14.14]
Multiple sources have told Gamasutra information which suggests that the New Jersey publisher is on the ropes, and SEC filings back that up.
Console/PC, Indie, Business/Marketing

Indian firm lays plans to start buying up Western mobile studios 3
by Alex Wawro [11.14.14]
Mumbai-based entertainment firm Reliance Entertainment plans to pay $2-$5 million a pop next year for studios with headcounts of roughly 5-12 people in a bid to expand its mobile games business.
Smartphone/Tablet, Business/Marketing

Robotoki pays a price for abandoning F2P in favor of premium dev  
by Alex Wawro [11.14.14]
Robert Bowling's indie studio has ended its publishing deal with Nexon and laid off staff as it moves to make its formerly F2P project Human Element a premium game.
Indie, Business/Marketing

Gunjin Games is a new U.K. mobile studio led by Black Rock alumni  
by Alex Wawro [11.14.14]
A group of experienced game developers and investors in Brighton have taken the wraps off their latest launch: Gunjin Games, a mobile-focused studio led by former Big Bit CEO Nick Baynes.
Smartphone/Tablet, Business/Marketing

See how top F2P spenders are shaping our industry at GDC 2015  
by Staff [11.14.14]
Kongregate cofounder and CEO Emily Greer returns to the Game Developers Conference in March to share insight into the personalities, play patterns and spending habits of top F2P game spenders.
Social/Online, Smartphone/Tablet, Business/Marketing, GDC

A quick guide to marketing on social networks for indies 6
by Gamasutra Community [11.14.14]
What you can do to succeed: "The strength of social media lies in interaction. Engage others, contribute to conversation. Word-of-mouth is powerful on social networks."
Indie, Business/Marketing