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Updates » Business/Marketing
PAX is coming: Give your booth the thought it deserves  
by Gamasutra Community [04.08.16]
"We've done four large conventions, including two PAX, a ComicCon and a TwitchCon. We've learned a thing or two we'd like to share with other indie game studios."
Indie, Business/Marketing

Greenlit on Steam in 16 days: What worked well, what didn't 6
by Gamasutra Community [04.08.16]
"As a general rule, only show the best about your game. I know how great it is to have lots of content, but if you have to choose, do not hesitate to go for quality over quantity."
Console/PC, Indie, Business/Marketing

Oculus tops VR awareness surveys, but most players don't recognize individual brands 5
by Chris Kerr [04.08.16]
A new 360 Gaming Report from consumer research outfit Nielsen has found that most video game players are unaware of virtual reality brands.
VR, Console/PC, Business/Marketing

Bit.Trip developer closes 'unsustainable' San Francisco studio 2
by Chris Kerr [04.08.16]
U.S. studio Choice Provisions, formerly known as Gaijin Games, has been forced to close its San Francisco office to ensure its long-term future.
Console/PC, Business/Marketing

Blog: Free music, and where it fits into the game industry 9
by Gamasutra Community [04.08.16]
"Clearly composers feel that free music harms their chances at getting paid work, but from my experience, most funded small devs and upward will always pay for exclusive music."
Console/PC, Smartphone/Tablet, Indie, Audio, Business/Marketing

Rocket League will now be used to teach kids important life lessons  
by Alex Wawro [04.07.16]
The long-running iD Tech series of scholastic summer camps for kids has teamed up with veteran developer Psyonix to incorporate its surprise 2015 hit Rocket League into iD Tech's educational programs.
Indie, Serious, Business/Marketing

YouTube data shows how fresh DLC makes a year-old game trendy again  
by Alex Wawro [04.07.16]
While the lion's share of the games on YouTube's list of the top 10 trending games of March are brand-new releases, the #2 title, Mortal Kombat X, is over a year old -- but invigorated with fresh DLC.
Console/PC, Smartphone/Tablet, Indie, Business/Marketing

Miitomo is not about making money; it's more important than that  
by Gamasutra Community [04.07.16]
The true measure of its value will come from how it layers into -- and out of -- Nintendo’s mobile games themselves.
Smartphone/Tablet, Business/Marketing

Telltale Publishing's latest deal brings 7 Days to Die to consoles  
by Alex Wawro [04.07.16]
The Walking Dead developer Telltale Games confirmed today that it's cut a deal with The Fun Pimps to publish the team's Early Access zombie survival game 7 Days To Die on PS4 and Xbox One in June.
Console/PC, Business/Marketing

Understanding the difference between ARPU and ARPPU  
by Gamasutra Community [04.07.16]
"We are often asked about the difference between ARPU and ARPPU. We decided to answer this question once and forever. Let us also examine a couple more metrics, that should be mentioned."
Smartphone/Tablet, Business/Marketing

Blog: We need more game industry arguments. Here are my suggestions! 30
by Gamasutra Community [04.07.16]
"I really enjoyed GDC, but the talks there left me with more questions than answers. Tough questions, that could use some real debate. Frequent, vigorous, respectful debate is good for a community, an industry, and an art form."
Console/PC, Smartphone/Tablet, Indie, Design, Business/Marketing

New Oculus Launch Pad inclusivity program invites 'diversity of thought'  
by Chris Kerr [04.07.16]
"We hope to inspire developers that represent our global audience. By investing in developers with unique perspectives, we can bring more exciting content to VR fans everywhere."
VR, Indie, Business/Marketing

What Square Enix Collective looks for in indie games it assists 2
by Joel Couture [04.07.16]
Phil Elliot of Square Enix Collective (SEC) describes how the project aims to help indie game makers with promotion, crowdfunding, and even publishing. He also outlines what SEC is looking for in a pitch.
Console/PC, Indie, Business/Marketing, Video

Guilty Gear tries something new: Preorders give arcade mode as instant bonus  
by Christian Nutt [04.06.16]
If the company still makes arcade versions of its games, then it only makes sense to give players early access, right? In this case, it comes two months in advance.
Console/PC, Business/Marketing

Beamdog vows to fix bugs and stand behind staff in new Baldur's Gate update 6
by Christian Nutt [04.06.16]
In the face of online outcry, CEO Trent Oster says that his studio does not condone harassment but will move to address fan complaints regarding bugs.
Console/PC, Indie, Design, Business/Marketing

Twitch and Faceit partner for new eSports initiative with $3.5m prize pool  
by Christian Nutt [04.06.16]
The renowned streaming company dives into the eSports segment in a new relationship with an eSports company that already knows how to run leagues.
Console/PC, Business/Marketing

Survey: Video ads are the #1 way players prefer to 'pay' for mobile games 2
by Alex Wawro [04.06.16]
Findings from surveys recently conducted by Unity suggest that of all the ways you can make money from your mobile games, video ads that give in-game rewards are the most palatable to most players.
Smartphone/Tablet, Business/Marketing

Tera publisher En Masse lays off staff  
by Alex Wawro [04.06.16]
Seattle-based En Masse Entertainment initiated a round of layoffs late last month that saw an unspecified number of people lose their jobs as the company restructured "to better position the company for the future."
Social/Online, Business/Marketing

Rovio writes off 2015 as an 'expected' loss 1
by Alex Wawro [04.06.16]
The house that Angry Birds built posted an operating loss for 2015, acknowledging that it was a "challenging year" but that the company has high hopes for its upcoming feature film debut.
Social/Online, Smartphone/Tablet, Business/Marketing

GDC 2016 in media coverage  
by Gamasutra Community [04.06.16]
"The fact is, even more than other comparable events, GDC media coverage is very dependent on the profile of the announcements made during the week and there are no staple press conferences."
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Business/Marketing