Using Facebook Ads to Find Your Game's Audience 10
by Christian Fager [06.07.12]
In this article, a marketer and indie developer outlines exactly how to use split testing to hone in on your audience via Facebook ads -- driving traffic to your fan page or home page and determining specifically what demographic is most interested in your title.
Business/Marketing, Social/Online

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Storming the Future: Splash Damage's New Moves 5
by Mike Rose [06.04.12]
The CEO of the Enemy Territory and Brink developer explains why the company is shifting its strategy, how the future looks like the past, and why he thinks that the term "whales" is both disrespectful and puts developers on the wrong track.
Business/Marketing, Design, Interview

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The 20-Year Estrangement of the Two Guys from Andromeda 16
by Leigh Alexander [06.01.12]
In this all-new interview-driven feature, you'll read the tale of how Space Quest's close collaborators fell apart -- and got back together again for a new project -- after creating some of the best-beloved cult classics of the adventure game era.
Business/Marketing, Design, Interview

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Old Grumpy Designer Syndrome 27
by Alexandre Mandryka [05.30.12]
What happens when designers have no clear career path, and there's no culture in the studio that helps nurture them? You get an old grumpy designer. In this article, Alexandre Mandryka identifies the causes and symptoms and prescribes treatment.
Business/Marketing, Design

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Culture Clash: How Video Games Are Crashing the Museum Party 7
by Michael Thomsen [05.22.12]
Museums and gallery spaces have let video games into their culture party, but what issues are there around creative intent, storage, and display? Gamasutra speaks to curators and other interested parties about how games can and should be preserved.
Business/Marketing

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Kratos' Boss: The Studio Head of Sony Santa Monica Speaks 3
by Christian Nutt [05.21.12]
In this interview, Shannon Studstill, Sony Santa Monica's senior director of product development, discusses her job: keeping one of Sony's most important development studios in the running, and making sure God of War is all it can be.
Business/Marketing, Interview, Console/PC

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Finding Out What They Think: A Rough Primer To User Research, Part 2 11
by Ben Lewis-Evans [05.15.12]
College professor and researcher Ben Lewis-Evans offers further insight into the methods of improving user research in games.
Business/Marketing

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What if Cliff Ran the World? 17
by Brandon Sheffield [05.11.12]
The opinionated designer discusses what might happen if he left Epic and became a consultant -- and talks about how he'd take existing franchises, such as Resident Evil and Uncharted, and change their gameplay if given the chance.
Business/Marketing, Design, Interview

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Understanding the Legal Impact of Publishing Your Game 12
by Jovan Johnson [05.08.12]
Jovan Johnson, a California attorney and partner at Johnson & Moo, examines the important legal issues that may arise when you sign your mobile game up with a publisher for distribution, and explains how you can take steps to insulate yourself from negative outcomes.
Business/Marketing

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The Future According to Epic's Tim Sweeney 19
by Kris Graft [05.07.12]
Epic Games founder and Unreal Engine developer Sweeney discusses what he'd like to see in future game consoles, what direction the company is taking Unreal Engine 4, and dreams about the next frontiers in artificial intelligence.
Business/Marketing, Programming, Interview

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