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September 4, 2015
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Category: Smartphone/Tablet

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Posted by Keith Burgun on 09/02/15 01:17:00 pm in Smartphone/Tablet
In this article, Keith Burgun unpacks some of the complaints surrounding game patches, and explains why, despite the annoyances, patching our games beats the alternative.

Posted by Aidan Minter on 09/01/15 01:35:00 pm in Smartphone/Tablet
Product Positioning is one of the most important aspects of games marketing to a prospective audience, here this blog post looks at the importance of positioning in a busy marketplace and defining your products feature strengths against competitors.

Posted by Lisa Hanson on 08/28/15 01:59:00 pm in Smartphone/Tablet
Now in its 13th year, ChinaJoy is one of the world’s biggest tradeshows. Niko Partners sent two analysts to China Joy this year; here is a summary of their observations of the show.

Posted by Joseph Kim on 08/27/15 01:00:00 pm in Smartphone/Tablet
Huge pent-up demand exists for Blizzard IP based mobile games. Activision Blizzard should acquire Glu Mobile and Ember Entertainment to create a world dominating mobile games powerhouse... to be the world's greatest. Read how and why!

Posted by Peter Dille on 08/26/15 01:07:00 pm in Smartphone/Tablet
Cohort analysis lets mobile app developers analyze user behaviors to improve their app’s engagement, retention and monetization metrics. Here are some of the more basic yet powerful ways of using it to understand and take action based on in-app activity.

Posted by Jamie Madigan on 08/25/15 01:22:00 pm in Smartphone/Tablet
How do players react and what social comparisons do they make when others pay real money for in-game advantages?