Gamasutra - Blogs Simon Ludgate's Blogs Thu, 29 Jan 2015 09:22:42 EST en-us (Simon Carless) Leveling devalues WoW. - by Simon Ludgate http://gamasutra.com Business/Marketing,Design,Console/PC,Social/Online No lack of furor over Blizzard's decision to sell level 90 characters for $60, but I take aim at their justification that a lower price would devalue the "accomplishment" of leveling manually. http://gamasutra.com Tue, 25 Feb 2014 02:57:00 EST Opinion: Xbox One Wasn't Built For You - by Simon Ludgate http://gamasutra.com Business/Marketing,Console/PC A look at the possible marketing decisions behind the Xbox One... and why "you" may not be the target market. http://gamasutra.com Wed, 22 May 2013 06:45:00 EDT Canadians to Buy No More Than One PS4 Game Every 2 Months? - by Simon Ludgate http://gamasutra.com Business/Marketing,Console/PC,Social/Online The Playstation 4 will be offering tremendous connectivity options, including sharing video, streaming games, and downloading full titles. But how will that work in the Great White Bandwidth Capped North? http://gamasutra.com Fri, 22 Feb 2013 02:45:00 EST Got Strategic Initiatives? - by Simon Ludgate http://gamasutra.com Blizzard Entertainment has a Strategic Initiatives team. Do you? http://gamasutra.com Wed, 05 Dec 2012 04:20:00 EST Crash and Churn - by Simon Ludgate http://gamasutra.com Business/Marketing,Programming,Production,Console/PC,Serious,Social/Online When players churn out of your game before they get past the load screen, you have a major problem. http://gamasutra.com Thu, 22 Nov 2012 11:30:00 EST Secondhand Deadweight Pirates - by Simon Ludgate http://gamasutra.com Business/Marketing,Serious Dealing with the issue of second-hand games, piracy, and basic market theory. http://gamasutra.com Wed, 31 Oct 2012 02:00:00 EDT