Gamasutra - Blogs http://gamasutra.com/blogs/ Simon Ludgate's Blogs Tue, 02 Sep 2014 12:25:01 EDT en-us scarless@think-services.com (Simon Carless) Leveling devalues WoW. - by Simon Ludgate http://gamasutra.com/blogs/SimonLudgate/20140225/211652/Leveling_devalues_WoW.php Business/Marketing,Design,Console/PC,Social/Online No lack of furor over Blizzard's decision to sell level 90 characters for $60, but I take aim at their justification that a lower price would devalue the "accomplishment" of leveling manually. http://gamasutra.com/blogs/SimonLudgate/20140225/211652/Leveling_devalues_WoW.php Tue, 25 Feb 2014 02:57:00 EST Opinion: Xbox One Wasn't Built For You - by Simon Ludgate http://gamasutra.com/blogs/SimonLudgate/20130522/192754/Opinion_Xbox_One_Wasnt_Built_For_You.php Business/Marketing,Console/PC A look at the possible marketing decisions behind the Xbox One... and why "you" may not be the target market. http://gamasutra.com/blogs/SimonLudgate/20130522/192754/Opinion_Xbox_One_Wasnt_Built_For_You.php Wed, 22 May 2013 06:45:00 EDT Canadians to Buy No More Than One PS4 Game Every 2 Months? - by Simon Ludgate http://gamasutra.com/blogs/SimonLudgate/20130222/187181/Canadians_to_Buy_No_More_Than_One_PS4_Game_Every_2_Months.php Business/Marketing,Console/PC,Social/Online The Playstation 4 will be offering tremendous connectivity options, including sharing video, streaming games, and downloading full titles. But how will that work in the Great White Bandwidth Capped North? http://gamasutra.com/blogs/SimonLudgate/20130222/187181/Canadians_to_Buy_No_More_Than_One_PS4_Game_Every_2_Months.php Fri, 22 Feb 2013 02:45:00 EST Got Strategic Initiatives? - by Simon Ludgate http://gamasutra.com/blogs/SimonLudgate/20121205/182951/Got_Strategic_Initiatives.php Blizzard Entertainment has a Strategic Initiatives team. Do you? http://gamasutra.com/blogs/SimonLudgate/20121205/182951/Got_Strategic_Initiatives.php Wed, 05 Dec 2012 04:20:00 EST Crash and Churn - by Simon Ludgate http://gamasutra.com/blogs/SimonLudgate/20121122/182159/Crash_and_Churn.php Business/Marketing,Programming,Production,Console/PC,Serious,Social/Online When players churn out of your game before they get past the load screen, you have a major problem. http://gamasutra.com/blogs/SimonLudgate/20121122/182159/Crash_and_Churn.php Thu, 22 Nov 2012 11:30:00 EST Secondhand Deadweight Pirates - by Simon Ludgate http://gamasutra.com/blogs/SimonLudgate/20121031/90913/Secondhand_Deadweight_Pirates.php Business/Marketing,Serious Dealing with the issue of second-hand games, piracy, and basic market theory. http://gamasutra.com/blogs/SimonLudgate/20121031/90913/Secondhand_Deadweight_Pirates.php Wed, 31 Oct 2012 02:00:00 EDT