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YongHee Kim's Blog

 

Working as PC MMORPG game designer in Korea. Specialized in free to play merchandise design and development. 

 

Member Blogs

Posted by YongHee Kim on Tue, 06 May 2014 05:41:00 EDT in Business/Marketing, Design, Console/PC, Serious, Social/Online
It's no big secret. Free to play game industry is depending most of their profit on Gashapon. And yet, no one really understands how and why that happens. I will try to explain how and why that happens.



YongHee Kim's Comments

Comment In: [Blog - 01/26/2015 - 06:00]

Thank you so much for ...

Thank you so much for great wrap up r nThanks again for sharing such wonderful research and hardwork.

Comment In: [Blog - 12/30/2014 - 02:04]

You probably wouldn 't want ...

You probably wouldn 't want to see as China, Korea, Japan as emerging markets. They are already mature market. High level of competition, and new players having difficult time to penetrate the market.

Comment In: [News - 09/24/2014 - 06:00]

Spreading of internet cafe in ...

Spreading of internet cafe in Korea is not caused by increase in demands. but caused by increases in supply of the unemployed. There is complex political and economic background story about wide spread of internet cafes in Korea. But I wouldn 't bore you with such details. r nKorean internet ...

Comment In: [Blog - 08/07/2014 - 03:02]

Thanks for sharing such honest ...

Thanks for sharing such honest story. I think game development is harder than any other form of entertainment creation too.

Comment In: [News - 06/18/2014 - 04:17]

They always skip next year ...

They always skip next year 's forecast.

Comment In: [Blog - 05/06/2014 - 05:41]

Even with Veblen goods, Gachapon ...

Even with Veblen goods, Gachapon can generate much bigger revenue than selling them individually. Commodity with price tag of 1,000 won 't sell much. But putting them inside 1 Gachapon with 1/1000 probability will have nice sales figure. r nIn my case, our user base was mostly consisted with people ...