Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 31, 2015
arrowPress Releases
July 31, 2015
PR Newswire
View All
View All     Submit Event






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 

Trevor McCalmont's Blog

 

Trevor has been analyzing mobile games for over three years for multiple companies in the mobile game industry. He has worked on successful titles including Design This Home, Temple Run, Icy Tower 2, Battle Bears Royale and Dark Legends. In his free time, Trevor plays baseball, basketball, frisbee and runs marathons.

 

Member Blogs

Posted by Trevor McCalmont on Thu, 09 Jul 2015 02:22:00 EDT in Business/Marketing, Design, Serious, Indie
Mobile game analytics can feel complicated, and there are hundreds of numbers to track. While there’s no one-size-fits-all policy for game analytics, there are some useful metrics that can help shed light on how you can improve your mobile game.


Posted by Trevor McCalmont on Fri, 21 Jun 2013 02:22:00 EDT in
Upselling has been a powerful tool used in retail for decades. However, upselling at the wrong time or to the wrong person can not only annoy the consumer, but can also kill possible sales or turn consumers away.


Posted by Trevor McCalmont on Tue, 14 May 2013 02:30:00 EDT in Design, Smartphone/Tablet
The mobile space is quickly adopting analytics as a complement to game design, but right now we are reporting metrics that communicate very little information about what they are supposed to be measuring.


Posted by Trevor McCalmont on Fri, 08 Feb 2013 01:03:00 EST in Design, Smartphone/Tablet
Learn 5 ways to improve your analytics implementation! Mobile Games Analyst Trevor McCalmont discusses common pitfalls for mobile analytics and how to gain actionable insights from your data.



Trevor McCalmont's Comments

Comment In: [Blog - 02/28/2013 - 03:29]

In the second method, Days ...

In the second method, Days 2-8 affect Day 1 retention. If someone logs in only on Day 0 and Day 4, they will be retained for Days 0-4.

Comment In: [Blog - 12/11/2012 - 04:43]

Tutorials are there to help ...

Tutorials are there to help orient the player in a new game. The point is not that they are painful to get through, and as the author mentioned in Point 5, they should be short so players can get back to exploring the virtual world. r n r nThe chart ...