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Trevor McCalmont's Blog


Trevor McCalmont joined NativeX in June of 2012, new to the video game space. Trevor brings a wealth of statistical and analytical knowledge, graduating from Macalester College with a degree in Applied Math and Statistics. Other than numbers and gaming, Trevor has a passion for playing baseball and classical piano.


F2P Game Analytics Blog


Member Blogs

Posted by Trevor McCalmont on Fri, 21 Jun 2013 02:22:00 EDT in
Upselling has been a powerful tool used in retail for decades. However, upselling at the wrong time or to the wrong person can not only annoy the consumer, but can also kill possible sales or turn consumers away.

Posted by Trevor McCalmont on Tue, 14 May 2013 02:30:00 EDT in Design, Smartphone/Tablet
The mobile space is quickly adopting analytics as a complement to game design, but right now we are reporting metrics that communicate very little information about what they are supposed to be measuring.

Posted by Trevor McCalmont on Fri, 08 Feb 2013 01:03:00 EST in Design, Smartphone/Tablet
Learn 5 ways to improve your analytics implementation! Mobile Games Analyst Trevor McCalmont discusses common pitfalls for mobile analytics and how to gain actionable insights from your data.

Trevor McCalmont's Comments

Comment In: [Blog - 02/28/2013 - 03:29]

In the second method, Days ...

In the second method, Days 2-8 affect Day 1 retention. If someone logs in only on Day 0 and Day 4, they will be retained for Days 0-4.

Comment In: [Blog - 12/11/2012 - 04:43]

Tutorials are there to help ...

Tutorials are there to help orient the player in a new game. The point is not that they are painful to get through, and as the author mentioned in Point 5, they should be short so players can get back to exploring the virtual world. r n r nThe chart ...