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November 17, 2018
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Thomas Bidaux's Blog   Expert Blogs


Thomas Bidaux started his professional career in online games more than ten years ago at France Telecom, within the GOA team. His department grew from a one-man team in charge of the first French MMORPG La 4ème Prophétie, to the European organisation in charge of the most successful MMORPG on the market at the time, Dark Age of Camelot. 

In 2004, Thomas left France Telecom and Paris to set up the European subsidiary of the online game giant NCsoft in the UK. As Director of Development, he managed the team responsible for bringing several major MMOs to the European market, including Guild Wars and City of Heroes. As a participant in NCsoft's Global Portfolio Steering Committee, he led the company's efforts to expand its game portfolio with European-based development through various third party deals and the creation of a Brighton-based studio. He also headed the European team evaluating the group's global projects.

In April 2008, he left NCsoft to found the consulting agency that would later become ICO Partners where he currently runs the consulting activities on online games and market intelligence on the European market.


Expert Blogs

Posted by Thomas Bidaux on Fri, 07 Sep 2018 11:17:00 EDT in Business/Marketing, Console/PC, Indie, VR
A look into the media coverage of the latest gamescom.

Posted by Thomas Bidaux on Thu, 19 Jul 2018 11:36:00 EDT in Business/Marketing, Indie
Kickstarter and Tabletop Games: 2018 Mid-Year Update

Posted by Thomas Bidaux on Tue, 17 Jul 2018 10:11:00 EDT in Business/Marketing, Console/PC, Indie, VR
A look into the performance of video games projects on Kickstarter and

Posted by Thomas Bidaux on Fri, 22 Jun 2018 10:21:00 EDT in
Like every year, this is the time for a look at the performance of the many E3 announcements in terms of media coverage.

Posted by Thomas Bidaux on Wed, 14 Mar 2018 03:36:00 EDT in
A look at how to choose which industry events to attend, alongside "cards" to summarize the key point of a few events.

Posted by Thomas Bidaux on Thu, 01 Feb 2018 10:11:00 EST in Business/Marketing, Console/PC, Indie, Social/Online, VR
A look at the state of video games on the Kickstarter crowdfunding platform.

Thomas Bidaux's Comments

Comment In: [Blog - 02/07/2018 - 09:47]

I love the write-up, thanks ...

I love the write-up, thanks a lot for sharing. r n r nWhile I like the principle of Thunderclap, the way it operates is annoying. I am usually advising studios to also look into nouncy. It has it own flaws, but also gives you a lot more control, and avoid ...

Comment In: [Blog - 02/01/2018 - 10:11]

I couild have expended by ...

I couild have expended by what I meant. r n r nYou are 100 correct on the fact you need an existing community and bring it to have a shot at crowdfunding. However, the fact that a campaign builds towards a goal, on a limited period of time, makes it ...

Comment In: [Blog - 12/28/2017 - 11:34]

Do you have a sense ...

Do you have a sense of the importance of the imgur feature compared to the reddit frontpage

Comment In: [News - 01/19/2017 - 03:10]

What the money is for ...

What the money is for is obvious and the answer is in the second part of your question - Fig has made no money yet - they seriously need investment to keep going. They probably burn 2m a year So that gives them a bit of a buffer and some ...

Comment In: [Blog - 09/28/2016 - 11:15]

Would you mind sharing the ...

Would you mind sharing the raw data

Comment In: [Blog - 02/12/2016 - 02:31]

You look it from a ...

You look it from a top-down perspective. What 's true for Shenmue is not for the vats majority of projects on the platform. r n r nThat was my main motivation running numbers on the platform as a who e. Those large projects are not good excellent of best practices. ...