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November 27, 2014
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Simon Kendall's Blog

 

Simon is adjust’s Product Manager and all rounder technology translator.

He assists the CTO, and the sales and technology teams in transforming product feedback and business analysis into product engineering. Simon holds regular technology ‘whiteboard’ sessions to support the sales and account management teams with their product knowledge and trouble shoots complex product requests from clients. Over the past year he has also managed the technical integration of adjust with 200 partners and networks. When he is wearing his operations and financial planning hats, tracking and developing key business KPIs become his focus.

Simon has previously worked in marketing and business development at AIESEC Uppsala and Whamm.com. His education covers economics, statistics and econometrics at the prestigious Uppsala University in Sweden. 

Simon is bilingual in Swedish and English. He has previously presented at the 2013 Apps Promotions Summit in Berlin on cohort analysis and discussed the anatomy of a metric at the 2014 Winter Nights conference in St Petersburg.

 

Member Blogs

Posted by Simon Kendall on Thu, 17 Jul 2014 06:24:00 EDT in Business/Marketing, Smartphone/Tablet, Mobile Games
It's hard to keep chipping away at large amounts of data when your gut instinct tells you there's nothing there. Fortunately, Publisher IDs can provide surprising and invaluable targeting insights for your app marketing campaign.