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Serge Versille's Blog


Head of Development and Communication at WeWantToKnow. We develop and publish truly kickass educational games (as in, not the kind of game that makes game designers roll their eyes).

As of July 2014, we have two games published, called DragonBox Algebra (5+ for younger kids and 12+ for older) and DragonBox Elements. DragonBox Algebra lets a kid learn how to solve an equation for x in a matter of hours, and DragonBox Geometry teaches geometry through euclidian proof, with triangles, quadrilaterals, circles, lengths, angles, paralles, etc.

My previous position was with Pretty Simple where I worked on Criminal Case.


Member Blogs

Posted by Serge Versille on Tue, 09 Sep 2014 09:44:00 EDT in Business/Marketing, Serious, Indie, Smartphone/Tablet
DragonBox apps are premium priced edu games ($6 to $10). They rock big time, as reviews and awards show. But despite this, we barely sold 300k copies in two years. Here's what we're trying & finding out on the road to getting these numbers up.

Criminal Case, by French startup Pretty Simple, is doing great on Facebook. It shows that getting millions of DAUs is possible on merits, without a huge marketing spend. So how did we design this game? Read on, and just so you know, we're recruiting..

Posted by Serge Versille on Fri, 25 May 2012 08:36:00 EDT in Business/Marketing, Design, Social/Online, Smartphone/Tablet
With Rovio about to lauch racing-themed Angry Birds Heikki, a look at the potential design for a Angry Birds-themed karting. And a hope Rovio is now in the process of building a franchise that could rival Mario, starting with a Mario Kart!

Posted by Serge Versille on Wed, 18 Apr 2012 10:02:00 EDT in Design, Production, Serious, Indie, Social/Online
What we did and learned attempting to gamify seduction and flirt for Fb social game Flirtatious. Stated aim: make online flirting a game by creating fun without losing meaning.

Serge Versille's Comments

Comment In: [Blog - 09/09/2014 - 09:44]

Hi Serkan, I do think ...

Hi Serkan, I do think the app would work very well in Japan, but so far we have concentrated our efforts on the european and US markets. We 're aware that we ought to be trying a lot harder to get into Asian markets. We 've just started looking a ...

Comment In: [News - 09/08/2014 - 12:50]

Glad to see another actual ...

Glad to see another actual game company starting to create educational games We 're not that many.. r n r nI hope it 's both fun and teaching loads, Can 't wait to try it out.. btw, IAP, paid app, what 's the model And what 's the age recommendation ...

Comment In: [News - 08/11/2014 - 07:15]

Thanks for the level of ...

Thanks for the level of detail here, and the link to the big list of youtubers Any idea of the why mobile games don 't cut it for so many youtubers I 'm guessing it 's a mix of reasons: recording issues quality of the games too many games being ...

Comment In: [Blog - 07/12/2014 - 06:06]

Marketing is about knowing your ...

Marketing is about knowing your audience. So if you want marketing advice, don 't start a piece with the title I hate marketing.. , before stating Marketing sucks as your first sentence. What this tells me is that you don 't know the first thing about marketing, and don 't ...

Comment In: [Blog - 04/15/2013 - 11:25]

Make that 7M DAUs as ...

Make that 7M DAUs as of today

Comment In: [Blog - 02/05/2013 - 07:37]

Hey Damian, sorry to hear ...

Hey Damian, sorry to hear you guys are toast on Krisgard, and great that you 'd write this postmortem. It takes some guts to do it, and if the company 's closed already, I 'm guessing you had no real obligation to either. I thought when I wrote a piece ...