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Rob Weber's Blog


Rob Weber became an entrepreneur at the age of 16 when he launched a multi-million dollar business in his basement. In 2006, he shared the Ernst & Young Entrepreneur of the Year award with his twin brother Ryan. Rob is a Board Member for NativeX and an angel investor to many start-ups. He enjoys sharing his passion for entrepreneurship with others by serving on the board of non-profit Minne*, a 4,400+ member community focused on strengthening the Minnesota tech startup ecosystem.


Member Blogs

Posted by Rob Weber on Thu, 16 Jul 2015 01:47:00 EDT in Business/Marketing, Smartphone/Tablet
Are you using a monetization strategy that chokes players out of games they otherwise enjoy? Logically, developers may think if they identify users who are willing to pay for a premium experience, then they should restrict rewarded ads. It's flawed logic.

Posted by Rob Weber on Wed, 06 May 2015 02:43:00 EDT in Business/Marketing, Smartphone/Tablet
Game developers are seeing increased enforcement of section 3.1 of Apple’s developer policy which states that "Apps or metadata that mentions the name of any other mobile platform will be rejected.”

Posted by Rob Weber on Thu, 24 Apr 2014 03:32:00 EDT in Business/Marketing, Indie, Smartphone/Tablet
Google Play's new rules prohibiting deceptive app promotion don't address the root cause: Play's discovery and monetization problems. NativeX Co-Founder Robert Weber explains how Google can do that while also helping indie Android game devs succeed.

Posted by Rob Weber on Fri, 24 Jan 2014 04:32:00 EST in Business/Marketing, Smartphone/Tablet, Mobile Games
Carrying on the tradition from last year, I wrote a few predictions for the mobile gaming market in 2014. Before we dive in, lets do a quick recap of my 2013 predictions.

Rob Weber's Comments

Comment In: [Blog - 07/23/2015 - 03:21]

All of this talk about ...

All of this talk about App Store Optimization seems valid if you are going after some type of game that is already recognized by players and that they might be searching for, like solitaire, slots, bingo, etc. Most of the top charting games do not fit this description though. It ...

Comment In: [Blog - 07/16/2015 - 01:47]

Wow That must really piss ...

Wow That must really piss your wife off. Dreadful.

Comment In: [Blog - 05/06/2015 - 02:43]

Did they specifically reject your ...

Did they specifically reject your apps for ads having badges showing other platforms The recent 5 or so examples I have been stumbling across seem like a new level of scrutiny.