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Ramin Shokrizade's Blog   Expert Blogs


I have recently joined the Radiant Worlds team in the UK. My role is to deploy new social, economic, and monetization  design technologies to the SkySaga project to allow it to succeed where similar projects (especialy those with open economies) over the last ten years have faltered. 

I wish to narrow the gap between game developers and consumers. The ethical and transparent treatment of gamers inside F2P business environments is my specialty and passion. I also seek to marry neuroscience and behavioral economics with game design to provide maximum pleasure to gamers without abusing them.

For more information about me, please check my LinkedIn profile ( 

A complete list of my recent (2010-) papers is here:

I've also been interviewed recently on NPR:


Expert Blogs

Third in a series (after "Whales Do Not Swim in the Desert" and "Secrets of F2P: Threat Generation"). Ramin Shokrizade goes into detail as to what works and what does not in the mobile F2P environment, using the tower defense genre as the focus.

The objective of this paper is to explain the mechanics of threat generation, the most commonly used technique in the mobile space for generating conversion.

Game neuroeconomist Ramin Shokrizade explains that F2P metrics have been greatly misunderstood, creating a false stereotype of what a "whale" actually is. The result is going to be an unprecedented industry-wide correction.

This is an excerpt of Ramin Shokrizade's recent talk at the Captivate Conference where he proposes that an increased knowledge of how games affect us physiologically, when combined with virtual economics, will change our games and industry forever.

Posted by Ramin Shokrizade on Fri, 22 Nov 2013 09:34:00 EST in Business/Marketing, Serious, Social/Online, Smartphone/Tablet
As Millennials spend ever more hours each day connected to electronic devices, the word "addiction" is being used with much more frequency. Ramin Shokrizade argues that while the trend may be troubling, the risks are largely misunderstood.

Monetization expert Ramin Shokrizade attempts to explain that just because we CAN do some things to our consumers within a F2P business model environment, that does not always mean we should.

Ramin Shokrizade's Comments

Comment In: [Blog - 11/16/2015 - 01:27]

Wow, where to start First ...

Wow, where to start First off, as usual, I generally agree with what Alan has written. But let me tackle this a bit differently, and hopefully in less words. r n r nI make F2P game models. They all have spending caps or at least soft caps. I ship games. ...

Comment In: [News - 11/16/2015 - 03:01]

If the game is competitive ...

If the game is competitive between players even asynchronously then the addition of these transactions makes the game pay to win and degrades the reward systems both for payers and non-payers. Hiding them does not change this if the community knows they exist. Hiding them does improve immersion, and would ...

Comment In: [Blog - 11/12/2015 - 12:20]

I agree with everything Alan ...

I agree with everything Alan just said, though I think that selling an interactive movie-quality narrative under a retail model even with DLC is not making good use of the advantages of the interactive media environment. It may sell, but the bang per buck is not going to impress anyone. ...

Comment In: [News - 11/13/2015 - 10:21]

Alan, while I encounter what ...

Alan, while I encounter what you describe frequently close to 50 of interviews , I don 't see it quite the same way you do. It 's not just that my experience can threaten specific people. It 's that I am advocating for significant changes in the way games are ...

Comment In: [News - 11/13/2015 - 02:32]

The GQ link is both ...

The GQ link is both informative and entertaining. I recommend it. This issue affects pretty much all of us even if it may not be obvious how. Making money by hosting gambling is easy money. If fantasy sports companies are able to do what looks like gambling to me but ...

Comment In: [News - 11/04/2015 - 10:08]

The next World of Warcraft ...

The next World of Warcraft expansion will allow all members of your raid group to instantly res with full health, mana, stamina and an enhanced buff when they wipe, without the raid boss resetting. r n r nFor only 99.