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Ramin Shokrizade's Blog   Expert Blogs

 

I have recently joined the Radiant Worlds team in the UK. My role is to deploy new social, economic, and monetization  design technologies to the SkySaga project to allow it to succeed where similar projects (especialy those with open economies) over the last ten years have faltered. 

I wish to narrow the gap between game developers and consumers. The ethical and transparent treatment of gamers inside F2P business environments is my specialty and passion. I also seek to marry neuroscience and behavioral economics with game design to provide maximum pleasure to gamers without abusing them.

For more information about me, please check my LinkedIn profile (http://www.linkedin.com/pub/ramin-shokrizade/0/b47/7bb). 

A complete list of my recent (2010-) papers is here:

http://gameful.org/group/games-for-change/forum/topics/complete-list-of-ramin-shokrizade-s-public-papers-2010?xg_source=msg_appr_topic

I've also been interviewed recently on NPR:

http://www.npr.org/blogs/money/2014/10/09/354649902/this-is-your-brain-on-candy-crush

http://www.npr.org/blogs/money/2014/09/16/348770036/minecrafts-business-model-a-video-game-that-leaves-you-alone

http://www.npr.org/blogs/alltechconsidered/2013/07/24/204621796/ONLINE-REWARDS

http://www.wnyc.org/story/how-video-games-are-getting-inside-your-head-and-wallet/

 

Expert Blogs

Third in a series (after "Whales Do Not Swim in the Desert" and "Secrets of F2P: Threat Generation"). Ramin Shokrizade goes into detail as to what works and what does not in the mobile F2P environment, using the tower defense genre as the focus.


The objective of this paper is to explain the mechanics of threat generation, the most commonly used technique in the mobile space for generating conversion.


Game neuroeconomist Ramin Shokrizade explains that F2P metrics have been greatly misunderstood, creating a false stereotype of what a "whale" actually is. The result is going to be an unprecedented industry-wide correction.


This is an excerpt of Ramin Shokrizade's recent talk at the Captivate Conference where he proposes that an increased knowledge of how games affect us physiologically, when combined with virtual economics, will change our games and industry forever.


Posted by Ramin Shokrizade on Fri, 22 Nov 2013 09:34:00 EST in Business/Marketing, Serious, Social/Online, Smartphone/Tablet
As Millennials spend ever more hours each day connected to electronic devices, the word "addiction" is being used with much more frequency. Ramin Shokrizade argues that while the trend may be troubling, the risks are largely misunderstood.


Monetization expert Ramin Shokrizade attempts to explain that just because we CAN do some things to our consumers within a F2P business model environment, that does not always mean we should.



Ramin Shokrizade's Comments

Comment In: [News - 03/10/2016 - 12:44]

I thought the Japanese government ...

I thought the Japanese government had already regulated Kampu Gacha to ensure that the real odds in these gambling mechanisms were public. If companies are using mechanisms to again obfuscate those odds, in violation of the law in spirit, even if they found a way around the exact wording , ...

Comment In: [News - 03/03/2016 - 06:23]

I 'm in agreement with ...

I 'm in agreement with just hiring people as contractors when you just need them for a few months. There are a lot of critical tasks that require specialized talent but only for relatively brief times. I 've gotten used to the drill of doing small contracting jobs between major ...

Comment In: [News - 03/02/2016 - 03:07]

Any time a virtual economy ...

Any time a virtual economy is created, a Huge Beacon points at it for people looking to break these economies. Security is often an afterthought, creating the opportunity for free money for hackers and other predatory creatives. Virtual economy security needs to be a key part of the design process, ...

Comment In: [News - 03/02/2016 - 04:02]

While it is important to ...

While it is important to have the price match the value, if you set the price too low you can send the message to consumers that the product is of low quality/content or signal a lack of confidence in the product by developers. r n r nThis attempt to achieve ...

Comment In: [News - 03/02/2016 - 02:03]

Yes, our accounts are late. ...

Yes, our accounts are late. But they will be filed, Oovee representative Tony Fellas told Eurogamer. Pavel is often upset, I 'm afraid that geniuses are often like that. r n r nI found the article, and this quote in particular, entertaining.

Comment In: [Blog - 02/24/2016 - 06:45]

Thank you Michail, for this ...

Thank you Michail, for this detailed analysis. I have not had a chance to play this title yet but I have some feedback on the design and its potential efficacy. r n r nLast year I published a three part series ending with F2P Tower Defense Games: A Detailed Analysis ...