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Blogs

Kevin Ng's Blog   Expert Blogs

Kevin Ng is the founder of Pixels on Toast. Based in Edinburgh, UK, Pixels on Toast is a one-man team dedicated to producing small but perfectly formed nuggets of purest gameplay. A former developer for Electronic Arts, Rockstar Games and Warthog, Kevin has worked on titles such as Skate, Bully and Starlancer.

Food Run is the next game from Pixels on Toast, coming in January 2013. It's about food, with legs. It's not an endless runner. See http://pixelsontoast.com/#/food-run/ for more details.

You can contact Kevin at @pixelsontoast, or kevin@pixelsontoast.com. 

Expert Blogs

App Store: Dismantling the double dip  Featured Blogs
Posted by Kevin Ng on Wed, 13 Feb 2013 04:00:00 EST in Smartphone/Tablet, Business/Marketing
The double dip. It's a seedy practice that buyers of DVDs are all-too familiar with, but one which also pervades the App Store. Making your customer buy the game separately for iPhone and iPad is bad form. Let's stop doing it, m'kay?
Read More... | 4 Comments

Death is not the end  Featured Blogs
Posted by Kevin Ng on Mon, 07 Jan 2013 07:39:00 EST in Design, Indie
The trend in games over the last couple of years is clear. Dark Souls, Super Hexagon, FTL - death is in fashion. Or, more precisely: frequent, almost inevitable player death. How can embracing the possibilities of death serve the game design?
Read More... | 5 Comments

The long tail  Featured Blogs
Posted by Kevin Ng on Thu, 29 Nov 2012 10:20:00 EST in Smartphone/Tablet, Business/Marketing
A recent letter requesting an order for one of my old shareware games from 1994 brings some perspective to the current indie game status quo.
Read More... | 7 Comments

Kickstarter is not a registered UK charity
Posted by Kevin Ng on Fri, 23 Nov 2012 03:26:00 EST in Business/Marketing
It’s hard not be irked famous developer Kickstarters when the language invoked is that of charity: “pledge”, “please help”, “support”, “donation”, “how you can help”, “we need your help”, “spread the word” all being fairly common.
Read More... | 0 Comments

   

Kevin Ng's Comments

Comment In: App Store: Dismantling the double dip [Blog - 02/13/2013 - 04:00]

The difference is a universal ...

The difference is a universal app has both versions for one price, rather than arbitrarily separating the two so you have to buy both. Apologies if this was not clear enough.

Comment In: Death is not the end [Blog - 01/07/2013 - 07:39]

Sorry you didn 't enjoy ...

Sorry you didn 't enjoy the article, Nathan. I certainly wouldn 't claim this is an extensive analysis of the market. it 's just an opinion piece, designed for further conversation, nothing more. Apologies if that offends you.

Comment In: The long tail [Blog - 11/29/2012 - 10:20]

Touching on a good point ...

Touching on a good point here. it 's also great for the industry in general that niche games can now reach their audience, which will help diversify when the mainstream seems to be gravitating towards the same genres.

   

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