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Jay Powell's Blog


Jay Powell has negotiated and closed countless deals for licensing, development and distribution of Interactive Digital Media. Jay has worked with companies including Amazon, National Geographic, Disney, Cartoon Network, MTV, Nickelodeon and Microsoft.

He has produced or executive produced over twenty titles, and overseen the development of numerous games based on licenses including #1 casual game Mary Kay Andrews: The Fixer Upper, Garfield, Holly Hobbie, Strawberry Shortcake and a wide selection of Disney characters. Jay has contributed to multiple books about the games industry and has spoken at numerous industry events around the world.

You can find he and his team at


Member Blogs

The first in a series of posts outlining how our consulting firm handled business development and marketing meetings for twelve very different companies simultaneously at GDC 2015.

Now that we survived GDC, here's how you make sure you follow through on all that great momentum.

Your time is valuable when you're running a small company. This is how I manage to build a great knowledge base and fill a content marketing pipeline.. and its free!

Posted by Jay Powell on Mon, 17 Nov 2014 03:44:00 EST in Business/Marketing, Console/PC, Indie, Smartphone/Tablet
The rush back to PC gaming is creating the same discoverability issues seen on app stores. Here's why you should be concerned and simple steps to stay ahead.

Posted by Jay Powell on Tue, 15 Jul 2014 02:25:00 EDT in Business/Marketing, Console/PC, Indie, Smartphone/Tablet
If you are a small development studio (or even a publisher) you need to be able to squeeze every dime from each of your projects. Here are six ways to increase discoverability and ROI.

Posted by Jay Powell on Wed, 04 Jun 2014 01:12:00 EDT in Business/Marketing, Console/PC, Indie, Social/Online, Smartphone/Tablet
Whether you are headed to E3, Licensing Expo, or Casual Connect these tips will help you make sure you set yourself up to succeed when it comes to the business, networking, and promotion aspects of a conference.

Jay Powell's Comments

Comment In: [Blog - 11/17/2014 - 03:44]

This data needs to be ...

This data needs to be taken in context. The reason there were so many games released in the first half of 2014 is because most of the major publishers dumped huge portions of their back catalogues onto Steam during this time, since Valve had just relaxed their standards on which ...