Ethan Levy's Blog
Ethan Levy is an 12 year veteran game designer and producer. Starting as an intern at Pandemic Studios on Star Wars: Battlefront, he has contributed to over 40 shipped games across every genre and platform. He has worked at companies including EA/BioWare, PlayFirst and iWin. In 2012, Levy founded FamousAspect to serve as a monetization design consultant with a focus on free-to-play games for mobile, tablet, PC, web and console.
While working on narrative experiment flapping bird, I questioned my initial decision to make my main character straight and male. So I asked gamers on Reddit's r/gaymers if inclusive language would make for a better game. This is what I learned.
Following an experience spending $100 on IAP content in Battlefield 4, I highlight shortcomings in the experience and propose methods that spending additional money inside the game could be improved.
Following the introduction of several IAP elements in Battlefield 4 over the past few months, I investigate the effects spending $100 in shortcuts and Battlepacks has on the multiplayer experience.
I dedicated $100 and 10 hours to climbing the PvP leaderboard in a free-to-play, mobile, build and battle game. This is what I learned along the way.
After a 20 hour deep dive into Blizzard's Hearthstone, F2P expert Levy analyzes the game to answer two questions. First, is Hearthstone pay-to-win? Second, what improvements could make the game the next member of Activision's billion-dollar revenue club?
Despite Crytec pedigree, high-end visuals, core gameplay and Mobage integration, The Collectables has not made a major impact on the iOS charts. In this post, F2P expert Levy analyzes the design issues negatively impacting monetization and retention.
Ethan Levy's Comments
[Blog - 09/16/2014 - 09:50]
[Blog - 08/28/2014 - 02:21]
Before comparing the stats, I ...
Before comparing the stats, I had a fun time playing BF4, which is an undoubtedly great multiplayer game even as an unskilled player, but a negative experience with IAP. I actually think I had slightly less fun on the IAP run due to the letdown of feeling like I was ...
[News - 08/28/2014 - 12:03]
If there are any specific ...
If there are any specific topics you would like me to cover in my talk, let me know in the comments section here or on Twitter.
[Blog - 08/19/2014 - 09:25]
I continued playing this game, ...
I continued playing this game, but much more casually. I am using it as my gap moment game for the time being. In the most recent tournament, where I did not spend nearly as much time playing PvP and was focused more on building up my city 's income, I ...
[Blog - 05/08/2014 - 10:36]
The second 5 hours I ...
The second 5 hours I did not play only Ranked. I primarily played casual matches and only jumped back into ranked near the end once I was more familiar with my deck. r n r nAs a free player, my record in Ranked play was 3 wins / 6 losses ...
[Blog - 04/17/2014 - 11:28]
Good question. I choose this ...
Good question. I choose this play pattern because the UI heavily incentivized grinding missions with this reward bar showing your progressive rewards before playing each mission: http://i.imgur.com/9aW3ZYP.png r n r nHowever, an alternate play pattern I could have chosen would be to play as far as possible until I lose, ...