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May 20, 2013
 
Sony Computer Entertainment America LLC
Sr. Network Systems Engineer
 
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Technical Animator
 
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Sr. Game Designer
 
Amazon Game Studios
Quality Assurance Manager
 
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Lead 3D Environment Artist
 
Amazon Game Studios
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David Serrano's Comments

Comment In: Video games, violence, and common sense [Blog - 04/02/2013 - 06:29]

I believe you 're suggesting ...

I believe you 're suggesting that the problem isn 't a question of 'if ' but 'how much. ' In other words, the effect is certain and what we don 't know is how quickly the effect becomes a problem. Is this correct r n r nThe effect isn 't ...

Comment In: How I Used EVE Online to Predict the Great Recession [Blog - 04/05/2013 - 10:22]

@Ramin Shokrizade r n r ...

@Ramin Shokrizade r n r nI haven 't visited in quite a while but, in theory someone could test and collect data on complex economic theories in Second Life. However, this would require a substantial real world financial investment and would become the equivalent of a full time job. Because ...

Comment In: How XCOM: Enemy Unknown overcame the accessibility stigma [News - 04/05/2013 - 04:30]

XCOM: Enemy Unknown overcame the ...

XCOM: Enemy Unknown overcame the accessibility stigma r n r nAccording to the sales stats available on-line, XCOM: Enemy Unknown sold approximately 665,000 console copies worldwide. Since this number may not be entirely accurate, let 's double it to be safe. Let 's say the game sold 1.3 M console ...

Comment In: Video: Chris Hecker's wordless rant at GDC 2013 [News - 04/01/2013 - 03:28]

Imagine how the world would ...

Imagine how the world would react if a handful of publishing executives suddenly developed the courage to take risks...

Comment In: Wii-U Woes [Blog - 04/02/2013 - 02:02]

But this ignores the reality ...

But this ignores the reality that core gaming has been losing market share for the past 5 years while every other segment of the market experienced growth. And the 720 and PS 4 will not solve this problem. After the new toy effect has worn off, core developers and publishers ...

Comment In: What Does It Mean To Win Worst Company In America? [Blog - 03/26/2013 - 10:30]

The sad reality is there ...

The sad reality is there are groups of consumers who will always behave like this: http://www.youtube.com/watch v hbZAofv571w r n r nRegardless of how bad their past experiences with games from a specific developer or publisher have been, they immediately fall for hype created by the marketing, advertising and promotion ...

Comment In: Myths, mid-core and mobile: Facebook’s message to developers [News - 03/28/2013 - 05:15]

@Jan Zheng r n r ...

@Jan Zheng r n r n If someone makes a great game, the players will come. r n r nExactly. This is a very simple truth which I think developers frequently allow marketing and business execs to blind them to, in all segments of the market. Regardless of the platform, ...

Comment In: Self-censorship: Figuring out what to share and when to shut up [Blog - 03/21/2013 - 05:07]

Publishers, manufacturers and studios have ...

Publishers, manufacturers and studios have a vested interest in controlling the release of information about their products and protecting proprietary information. r n r nBut publishers, manufacturers and studios also have a vested interest in sharing information within the industry. The more information the industry can collectively compile and make ...

Comment In: Riccitiello's EA: Execution that fell short of the grand vision [News - 03/19/2013 - 12:31]

Riccitiello was typically looking in ...

Riccitiello was typically looking in the right direction, moving where the industry was headed. r n r nThe core industry has been a car driving full speed towards a cliff for several years. It can clearly see the danger head but instead of turning away or hitting the brakes, it ...

Comment In: How is player immersion affected by breaking the fourth wall? [Blog - 03/15/2013 - 08:05]

I think before designers and ...

I think before designers and developers can begin to explore the possibilities, they must first acknowledge the invisible barrier in video and computer games is not a fourth wall in the classic sense. r n r nA fourth wall is created when characters or subjects are unaware of the presence ...

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