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Bryan Cashman's Blog

 

Bryan Cashman (@consulgamer ) is a fourteen-year veteran in the videogame industry, and writes frequently on the topic at CONSULGAMER. As Deloitte Consulting’s video game subject matter expert, Bryan was recognized by Consulting Magazine as a Top 30 Consultant Under 30, and was a member of the Casual Games Association’s Leadership Committee, the Interactive Advertising Bureau and the IGDA. Subsequently, at Gerson Lehrman Group, Bryan managed custom research in the technology, media and telecom industries, and led the buildout of research offerings in the video game industry.

Bryan is currently a Manager at The North Highland Company, providing consulting services to leading media companies in areas such as project management, enterprise transformation and gamification. Articles on this site represent Bryan’s personal opinion, and do not necessarily represent The North Highland Company’s positions, strategies or opinions.

 

Member Blogs

Posted by Bryan Cashman on Wed, 03 Sep 2014 06:22:00 EDT in Business/Marketing, Console/PC
It's bigger news than it was: Xbox Entertainment Studios could have been Microsoft's killer app for the console wars, and a cheaper means for exclusive content than more AAA games.


Posted by Bryan Cashman on Tue, 22 Jul 2014 04:41:00 EDT in Business/Marketing, Console/PC
amiibo seems like a great way to extend the company's brands to the youth market, but CONSULGAMER sees a number of threats to the product line that could make amiibo another costly disaster for Nintendo.


Posted by Bryan Cashman on Thu, 05 Jun 2014 07:31:00 EDT in Business/Marketing, Production, Art, Console/PC, Indie, Smartphone/Tablet
The CEO behind the indie hit SteamWorld Dig walks us through working with Sony and Nintendo, the strength of good art design, tips for picking platforms and the importance of game pricing.


Posted by Bryan Cashman on Tue, 13 May 2014 09:15:00 EDT in Business/Marketing, Console/PC, Indie, Digital Publishing
Do the big publishers risk becoming irrelevant in a digital world where game developers can excel more and more without them?


Posted by Bryan Cashman on Tue, 25 Mar 2014 08:49:00 EDT in Business/Marketing, Console/PC
Using proprietary research, CONSULGAMER documented the importance of pricing strategy for EA in both the buildup to the Super Bowl, and the weeks after.


Posted by Bryan Cashman on Mon, 10 Mar 2014 09:24:00 EDT in Business/Marketing, Console/PC
Third-party support for even the Nintendo 3DS and Wii U is dramatically lower than prior Nintendo platforms, calling into question the company’s ability to succeed as a third-party platform business.



Bryan Cashman's Comments

Comment In: [Blog - 09/03/2014 - 06:22]

Robert, great point - it ...

Robert, great point - it may make more sense to do this in a few years, when consoles are more affordable, to start using video content to entice more casual users.

Comment In: [Blog - 07/22/2014 - 04:41]

I wasn 't going to ...

I wasn 't going to go there, but my informal survey in Smash lines at E3 brought in a lot of sighs. r n r nIt also sounds like you may need a character 's toy in order to bring your customized fighter to a friend 's house. That just ...

Comment In: [Blog - 06/05/2014 - 07:31]

Mark - have you seen ...

Mark - have you seen data specific to 3DS 's audience

Comment In: [Blog - 05/13/2014 - 09:15]

The great story of Titanfall ...

The great story of Titanfall is the developers do not have a publishing agreement with Microsoft. EA is the distribution publisher of the game, and by strategically releasing exclusively on Xbox for this year 's game, they won over Microsoft 's marketing support. r n r nThe lesson for development ...

Comment In: [Blog - 03/17/2014 - 08:49]

Adrian, this is a terrific ...

Adrian, this is a terrific post. Are you on Twitter Would like to get in touch.

Comment In: [Blog - 03/10/2014 - 09:24]

Christian, this is very true. ...

Christian, this is very true. And the numbers do not include downloadable games, although I 've heard there 's only marginal success here in terms of sales numbers and catalog variety. r n r nThe bigger problem is even though the licensed Nick Toons and Barbie games might be called ...