Bryan Cashman (@consulgamer ) is a fourteen-year veteran in the videogame industry, and writes frequently on the topic at CONSULGAMER. As Deloitte Consulting’s video game subject matter expert, Bryan was recognized by Consulting Magazine as a Top 30 Consultant Under 30, and was a member of the Casual Games Association’s Leadership Committee, the Interactive Advertising Bureau and the IGDA. Subsequently, at Gerson Lehrman Group, Bryan managed custom research in the technology, media and telecom industries, and led the buildout of research offerings in the video game industry.
Bryan is currently a Manager at The North Highland Company, providing consulting services to leading media companies in areas such as project management, enterprise transformation and gamification. Articles on this site represent Bryan’s personal opinion, and do not necessarily represent The North Highland Company’s positions, strategies or opinions.
Nintendo's mobile strategy to use mobile more for marketing than game releases makes perfect sense, according to this data and analysis from a range of industry sources.
Going third-party may not fix Nintendo's problems, as evident by analysis of Sega's performance after going multi-platform after Dreamcast. Sales data included inside.
These four worst case scenarios will keep video game console executives up at night in 2014. For all of the digital success expected in 2014, there are significant threats to the traditional console game market.
Digital distribution will be used like never before in 2014, by retailers, big publishers and the whole value chain. With buy-in from the whole industry for the first time, expect a massively digital new year.
The economics of mobile games may be pointing at an industry bubble. The cost to acquire new users may soon double the monthly spending of the average mobile gamer.
Nintendo's Satoru Iwata: “If a CEO were to say, ‘It’s time for a revolution, so give me five years. Until then we’ll be in the red,’ he’d be fired."