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Bryan Cashman's Blog


Bryan Cashman (@consulgamer ) is a fourteen-year veteran in the videogame industry, and writes frequently on the topic at CONSULGAMER. As Deloitte Consulting’s video game subject matter expert, Bryan was recognized by Consulting Magazine as a Top 30 Consultant Under 30, and was a member of the Casual Games Association’s Leadership Committee, the Interactive Advertising Bureau and the IGDA. Subsequently, at Gerson Lehrman Group, Bryan managed custom research in the technology, media and telecom industries, and led the buildout of research offerings in the video game industry.

Bryan is currently a Manager at The North Highland Company, providing consulting services to leading media companies in areas such as project management, enterprise transformation and gamification. Articles on this site represent Bryan’s personal opinion, and do not necessarily represent The North Highland Company’s positions, strategies or opinions.


Member Blogs

Posted by Bryan Cashman on Tue, 25 Mar 2014 08:49:00 EDT in Business/Marketing, Console/PC
Using proprietary research, CONSULGAMER documented the importance of pricing strategy for EA in both the buildup to the Super Bowl, and the weeks after.

Posted by Bryan Cashman on Mon, 10 Mar 2014 09:24:00 EDT in Business/Marketing, Console/PC
Third-party support for even the Nintendo 3DS and Wii U is dramatically lower than prior Nintendo platforms, calling into question the company’s ability to succeed as a third-party platform business.

Posted by Bryan Cashman on Wed, 05 Feb 2014 05:16:00 EST in Business/Marketing, Console/PC
Nintendo's mobile strategy to use mobile more for marketing than game releases makes perfect sense, according to this data and analysis from a range of industry sources.

Posted by Bryan Cashman on Wed, 22 Jan 2014 09:34:00 EST in Business/Marketing, Console/PC
Going third-party may not fix Nintendo's problems, as evident by analysis of Sega's performance after going multi-platform after Dreamcast. Sales data included inside.

Posted by Bryan Cashman on Thu, 09 Jan 2014 07:45:00 EST in Business/Marketing, Console/PC
These four worst case scenarios will keep video game console executives up at night in 2014. For all of the digital success expected in 2014, there are significant threats to the traditional console game market.

Posted by Bryan Cashman on Fri, 03 Jan 2014 01:52:00 EST in Business/Marketing, Production, Console/PC
Digital distribution will be used like never before in 2014, by retailers, big publishers and the whole value chain. With buy-in from the whole industry for the first time, expect a massively digital new year.

Bryan Cashman's Comments

Comment In: [Blog - 03/17/2014 - 08:49]

Adrian, this is a terrific ...

Adrian, this is a terrific post. Are you on Twitter Would like to get in touch.

Comment In: [Blog - 03/10/2014 - 09:24]

Christian, this is very true. ...

Christian, this is very true. And the numbers do not include downloadable games, although I 've heard there 's only marginal success here in terms of sales numbers and catalog variety. r n r nThe bigger problem is even though the licensed Nick Toons and Barbie games might be called ...